How do emerging markets differ from the more traditional student recruitment regions? What do applicants from these countries look for that deviates from the norm? And how can you optimise your marketing to appeal to these students?
Based on data from the QS World Grad School Tour Applicant Survey, our latest report explores the motivations and ambitions of students from 11 growing enrolment markets.
The report highlights:
Priorities of students in 11 emerging markets
Motivations for postgraduate study
Preferred study destinations
Priorities when choosing an institution
Drivers of destination choice