New York University Tandon School of Engineering 2018-02-26T12:12:04+00:00

Project Description

New York University Tandon School of Engineering

The Challenge:

New York Tandon School of Engineering has been working with QS Enrollment Solutions for the past year. The relationship is strong, and we have worked with them on a number of challenges. Most recently our attempts to define internal roles and responsibilities clearly, in addition to mapping out the process from lead nurturing to application completion.

NYU wanted to extend their presence in North America but also develop it in South East Asia and India.

The institution also wanted guidance for their staff with regards to establishing working relationships with candidates early on in their prospective journey.

The Solution:

QS deployed senior admission counselors in North America with Spanish speaking capabilities to nurture leads from Latin America and the United States/Canada.

Parallelly another team was set up in India to work on the leads generated in South East Asia and India.

QS counselors in both locations attended select QS events along with university staff to establish working relationships with the candidates early on which helped during the follow-up conversations.

The QS counselor in North America attended 2 Canadian fairs with our NYU Tandon staff-which was very helpful in building a direct rapport with the prospects.

Susan Reantillo, Managment and Admissions Director at NYU Tandon School of Engineering

The Result:

Our targeted multi-channel communication strategy helped us achieve a 50% contact ratio in the overall database.

QS has built a pipeline for Fall 2019 start and are nurturing those leads with different communication campaigns.

The entire campaign from lead management to application completion was enabled by QS’s in-house CRM. Reports and dashboards giving detailed pipeline information, conversion by lead source and status of candidates were shared with the university on a weekly basis.

The university is extremely happy with the proof of concept for Fall 2018 and has shown interest in Offer management service.

Our engagement with the new QS Enrollment Solutions service has developed into a true partnership. QS is developing a very talented team whose members have immersed themselves in our process and programs in order to have high-quality conversations with prospects. I am very pleased with our engagement with QS thus far and hope to see it continue.

Susan Reantillo, Managment and Admissions Director at NYU Tandon School of Engineering

SCHOOL TYPE:
University

PARTNERSHIP WITH QS:
Since 2017

LOCATION:
New York, USA

FOUNDED:
1854

KEY ACHIEVEMENTS:

communication strategy helped achieve a 50% contact ratio in the overall database.

another team was set up in India to work on the leads generated in South East Asia and India.