How QS generated 100+ qualified leads for LSE’s Executive MSc across global markets

Reaching a specialised global audience

Executive-level programmes require a highly defined audience: experienced professionals with both the motivation and background to advance into leadership roles.

LSE aimed to engage mid-career healthcare professionals and policy leaders across key international markets, requiring a strategy that could both build awareness and capture existing demand.

A performance-led, multi-channel approach

QS developed and executed a performance-driven digital campaign, combining Meta and Google Search to engage prospective students at different stages of the decision-making journey.

Key elements included:

• Targeting mid-career healthcare professionals across the US, UK and key European markets
• Using Meta to build upper-funnel awareness and engagement
• Leveraging Google Search to capture high-intent demand for health economics and policy programmes
• Aligning messaging around career impact, policy relevance and LSE’s global reputation
• Continuous optimisation across audiences, keywords and creatives to improve lead quality and conversion efficiency
• Monitoring regional performance to ensure consistent delivery across priority markets

This approach ensured LSE could both expand its reach and connect with candidates actively searching for relevant programmes.

Driving engagement and qualified leads

The campaign delivered strong results across both awareness and engagement metrics, generating 670,000+ impressions and 7,600+ clicks across target markets.

On a budget of approximately £6,500, the campaign generated 110 qualified leads from the US, UK and Europe, successfully reaching experienced healthcare professionals aligned with the programme’s requirements and building a strong pipeline of prospective candidates.

Beyond lead generation, the campaign also significantly enhanced LSE’s visibility among healthcare professionals in priority regions. By combining a localised digital strategy with global reach, QS strengthened connections with high-intent prospective students - particularly in the US market, where increasing visibility was a key objective.

Supporting executive education recruitment

This campaign highlights how a targeted, multi-channel strategy can effectively support recruitment for specialised executive programmes.

By combining deep audience insight with a performance-led platform approach and continuous optimisation, QS enabled LSE to build ahigh-quality pipeline of prospective students, and drive immediate recruitment impact while strengthening long-term international visibility.