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Student recruitment events

Connect and engage with motivated students from around the world to strengthen your student pipeline.
Explore our events

Why choose QS events?

Flexible schedule
Choose events that meet your recruitment goals. Tour cities in target regions and attend QS Discover fairs and QS Connect events on the same day.
Lead generation
Download event registration and attendee data to build your recruitment pipeline.
Expert support
Access the QS events community. We deliver briefings and insights before our fairs, have QS representatives at events, and offer networking opportunities.
Beyond the event
Reach applicants through a comprehensive promotional strategy, with regional QS marketing and exposure on TopUniversities.com.
62
%
of event attendees intend to apply to a university six months after meeting at a QS event
72
%
of students say that a QS event put them in contact with a school they’d never heard of before
69
%
of students say that QS events have helped them make a study decision

The QS events offer

QS Discover
Our QS Discover fairs attract vast numbers of high-intent students and are ideal for generating applications, building your pipeline and increasing brand visibility. Network with motivated master’s and MBA prospects from around the world and generate quality leads.
QS Connect
Match your institution with high-quality prospective students who have been specifically selected to meet your institution’s requirements. Develop meaningful connections with prime master’s and MBA candidates in small, pre-scheduled meetings.
QS Matched Connections
Extend your reach with QS Matched Connections, introducing you to pre-qualified master’s and MBA talent from events you can’t attend. They’ve shown interest, fit your criteria and they’re ready to share their profiles. Purchase leads in bundles of 100 from your preferred cities to follow up and convert.
Need more information?
Contact us
“In just one year, we yielded more than 10 students from a single tour in India, resulting in over $700,000 gross revenue.”
Emily Dayton
Director of Specialized Masters Admissions and Recruitment

Not sure which event is right for your institution?

Contact us

QS Student Recruitment Event FAQs

Who can participate in QS student recruitment events?

QS Events are open to universities, business schools, and partners. Institutions participate to recruit prospective undergraduate, Master’s and MBA students across all subject areas. Specialist subject events are available. Explore the events schedule

What is the difference between QS Connect and QS Discover?

QS Discover events are recruitment fairs where candidates speak to representatives from institutions, ask questions and gather information about your courses and campuses. At QS Discover, there are opportunities to take part in panel discussions or presentations to promote your brand to students.

QS Connect events consist of 5x 25 minute sessions with prospective candidates pre-matched to your institution by AI.

How does QS attract so many prospective students to their events?

QS has a large, multinational marketing team that uses a mix of digital, physical and social media marketing, and has relationships with hundreds of media partners to ensure the best quality candidates attend our events.

Where and when do QS Events take place?

QS student recruitment events are delivered through regional tours that take place throughout the year in key student recruitment and emerging markets in Latin America, Asia, USA & Canada, Europe, Africa, Middle East and India.

Each tour consists of multiple events hosted in carefully selected cities. These are cities chosen based on strong student demand, mobility trends, and accessibility for both institutions and prospective students.  

Event locations and dates vary by tour and season. To see the full list of upcoming events visit the schedule.

What is included when I attend an event?

Join a QS event and you’ll benefit from:

  • Expert support from our experienced customer success team plus on-the-day event support
  • Media assets to promote your event presence on your social and marketing channels
  • Opportunities to take part in a panel or share your institution’s unique perspective and USPs
  • Access to the registration list before the start of the event
  • Access to the full registration list post-event
  • Access to an app to scan, rate and export your hot leads from the event
  • Social events, tours and group activities (varies by region)

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How can institutions further enhance engagement at QS Events?

Alongside your event participation, we offer optional opportunities to support your student recruitment activity.

  • Speaking opportunities: Present in seminar sessions to share expertise and increase visibility with prospective students.
  • Seminar room rental: Book dedicated rooms for focused conversations, interviews, or alumni meet-ups.
  • Digital marketing and advertising: Leverage QS-run targeted digital campaigns before and after the event to build awareness, increase booth traffic, and maintain engagement with prospective students.
  • Event Sponsorship: Increase visibility through branded event touchpoints, including logo placement on rotating slides and candidate communications, plus a short address before the event begins.

Let your QS representative know if you would like to explore the available packages.