School Leavers and Non-School Leavers: Drivers, Divergences and Defining Characteristics.
Effective student recruitment, matriculation and retention strategies begin with understanding students’ motivations and decision-making processes during the attraction and research stages.
This report analyses responses from 5,486 Australian respondents who had enquired to study at one or more of 22 Australian universities, to answer three key questions:
1. What are their motivations to study and what are their desired outcomes?
2. How do they choose what and where they will study?
3. Where do they look for information?