Google Analytics is one of the most important tools for marketers, but few people really know how to make the most of it. Improve your skills and success with our in-depth guide to mastering this valuable platform.
The guide covers everything you need to know about Google Analytics, including:
How to get started
Understanding how your website works
Jargon busting: common analytics terminology and what it means
Finding out how well your site is performing
Learning how to improve your results