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Centralising reputation contact management at An-Najah National University with QS Reputation Manager
9 September 2026
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How An-Najah National University moved from decentralised spreadsheets, emails and physical records towards a more centralised, data-driven approach to managing academic and employer relationships.
“The training provided was thorough, support was responsive, staff adoption was high due to its ease of use, and the platform seamlessly integrated into our workflow.”
Dr Nidal Dwaikat, Vice President for Planning, Development, and Quality Assurance, An-Najah National University
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Full Report (16 pages)
The challenge: Managing contacts across disconnected systems
For An-Najah National University, maintaining strong relationships with academic and employer stakeholders is an important part of managing and strengthening its institutional reputation.
Before introducing QS Reputation Manager, however, academic and employer contact information was managed manually and across multiple systems. The university relied on spreadsheets, email contacts and physical documents, with information gathered through sources including academic directories, networking events, career fairs and professional conferences.
As the university’s network grew, this decentralised approach became increasingly difficult to manage. Updating and synchronising information across different platforms required additional time and created the potential for inconsistent or lost data. Finding relevant contacts within a growing network also became more challenging.
The solution: Creating a centralised approach to contact management
An-Najah National University introduced QS Reputation Manager to bring its academic and employer contacts into a more centralised system.
Rather than maintaining information across separate spreadsheets, emails and documents, the university could import and organise contacts in one place, track interactions and access important information more easily.
This gave the institution a more streamlined way to maintain its stakeholder network while supporting its wider reputation management activities.
For Dr Dwaikat, having access to reputation insights also helped the university better understand where it was performing well and where there was room for improvement.
“QS Reputation Manager provided valuable insights into our online reputation, allowing us to identify areas of strength and weakness and track the effectiveness of our reputation management efforts over time.”
The impact: Easier management and stronger visibility
The move towards a centralised platform helped An-Najah National University simplify the way it manages academic and employer contacts.
Instead of information being distributed across multiple sources, teams could access important contact information through a single platform. According to Dr Dwaikat, the platform's user-friendly interface and capabilities enabled the university to organise contacts, track conversations and access relevant information in real time.
Implementation was also a positive experience for the institution. Training and support helped staff begin using the platform, while its ease of use supported staff adoption and integration into existing workflows.
The university also credits clear communication, tailored solutions, proactive support and continuous improvement as important factors in its partnership with QS.
Together, these changes have supported a more structured and data-informed approach to reputation management, while helping the university maintain the stakeholder relationships that underpin its wider reputation activities.
Looking ahead: Continuing to strengthen institutional reputation
An-Najah National University is continuing to develop its approach to reputation management, with a focus on stakeholder engagement, communication, data analysis, proactive monitoring and continuous improvement.
The university also plans to continue using QS Reputation Manager and sees further opportunities to use the platform as part of its reputation management activities.
“We see great value in their platform and services, and we intend to continue leveraging them to further enhance our reputation management efforts.”
For Dr Dwaikat, the value of the platform means he would also recommend it to other institutions looking to strengthen their approach.
“I would highly recommend QS Reputation Manager to others. Their comprehensive tools and proactive approach have been instrumental in effectively managing our online reputation.”
Dr Nidal Dwaikat, Vice President for Planning, Development, and Quality Assurance, An-Najah National University
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