Ashok Sarathy

Ashok Sarathy is Vice President, Assessment Products at GMAC and a former Chair of the Board of Directors of the Association of Test Publishers (ATP). At GMAC he is responsible for establishing the Assessment Portfolio Strategy, identifying opportunities for new Assessments and has P&L responsibility of the portfolio.

Ashok has spent than 22 years in the assessment industry, initially enabling GMAC to transition the development and the delivery of the GMAT exam to new partners and in the process redefined the digital user experience associated with taking the GMAT exam. He implemented several innovations to improve the integrity of the GMAT Test.

Later he launched the Next Generation GMAT exam, adding a new “Integrated Reasoning” section to the exam with input from faculty at business schools. He then assumed a product management role responsible for the P&L of the key products within the council’s assessment portfolio, launching new assessments like the NMAT exam and other candidate-friendly enhancements that enabled test takers to embark on their journey towards a management career. He developed and implemented the strategy to overhaul the supply chain necessary to deliver the portfolio of Assessment Products to drive market relevance, establish core capabilities and drive operational effectiveness.

In 2020 he led the move to have GMAC’s suite of Assessment Products (the GMAT, the NMAT and the Executive Assessment) delivered online at the onset of COVID-19. He also evolved the customer care model to drive a timely and more satisfying response to candidate inquiries. Managing the intersection between applicants and management institutions, Ashok is always looking to develop and enhance assessments that are relevant, efficient and offer great test taking experience.

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