Jazreel Goh

Jazreel joined the British Council in 2004 where she led on the UK’s largest education marketing and partnership initiatives in China. She set up the British Council’s Education Intelligence Unit – the first e-marketing platform dedicated to international education research for the industry globally. In 2013, she launched the UK’s flagship outward mobility programme - Generation UK which led to a 104% growth in British students to China. The UK became one of the largest providers of transnational education in China and the first country to initiate a multi-lateral education collaboration platform bringing together institutional partners from UK, China, Sub-Saharan Africa and ASEAN countries on co-funded projects during her tenure. Jazreel returned to Malaysia in September 2020 to take up the roles as Director Malaysia and Head of East Asia Insights Hub. She was awarded an MBE in 2017 for her services to UK education in China and listed as one of the top 50 Voices in the Australia-ASEAN international education sector by The PIE Insider Leadership Digest 2023