I am a commercial leader with 20+ years of experience in the FMCG industry, leading sales, go-to-market strategies, commercial transformation, and high-performing teams across Latin America.
Throughout my career at PepsiCo, I have had the opportunity to lead across diverse markets, channels, categories, and cultures — from Organized Trade, C-Stores, Food Service, and Traditional Trade to broader General Management responsibilities. My experience spans Colombia, Panama, Central America, the Caribbean, and now Mexico, giving me a strong ability to navigate complexity, adapt to different business environments, and turn opportunities into sustainable growth.
I am passionate about building organizations where people and business results grow together. My leadership is grounded in empathy, integrity, simplicity, energy, and proximity. I believe the best leaders create trust, develop talent, challenge the status quo, and lead by example.
My areas of expertise include Sales Strategy, Go-to-Market, commercial capabilities, customer collaboration, digital and commercial transformation, value-chain integration, and organizational development.
I have been fortunate to receive some of PepsiCo’s highest recognitions, including the Ring of Honor (ROH) and a Chairman Award in 2018 & 2025 for growth and business transformation. Today, I serve as Senior Sales Director for the Central Region of Mexico within the Foods business, leading a team of 5,000+ employees.
Beyond titles and results, I believe leadership is ultimately about the impact we create in people — the talent we develop, the teams we empower, and the culture we leave behind. I am also a proud wife and mother of two, and my family is a constant reminder that purpose, resilience, service, and integrity should guide not only how we lead businesses, but how we live our lives.
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