A higher education marketing and communications leader with over 20 years of experience in strategic marketing, brand positioning, and institutional reputation management.
As Associate Director of Marketing and Communication at Abu Dhabi University, I contributes to advancing the university’s strategic priorities, strengthening its brand presence, and enhancing engagement with local and international audiences.
Throughout my career, I have led integrated marketing and communications initiatives that support institutional growth, stakeholder engagement, and competitive positioning within the evolving global higher education landscape.
My expertise spans strategic brand development, digital marketing, corporate communications, and reputation building, combining a strong understanding of the higher education sector with a results-driven leadership approach.