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Radomír Masaryk is Professor of Psychology at Comenius University Bratislava, where he also serves as Vice-Rector for External Affairs. His work focuses on social and health psychology, with particular emphasis on health behaviour, vaccine hesitancy, and the social dimensions of public health. Alongside his research, he is actively engaged in university communication, recruitment, and institutional branding, exploring how universities can meaningfully connect with prospective students and the broader public. Professor Masaryk has been involved in numerous international collaborations and academic networks, including the European Health Psychology Society and the International Society of Critical Health Psychology. His recent work also examines how universities communicate their values, identity, and societal impact in an increasingly competitive and globalised higher- education environment.