Sufian Jusoh is the Vice Chancellor of the National University of Malaysia since 5 June 2025.
Sufian is also a Professor of International Trade and Investment at the Institute of Malaysian and International Studies (IKMAS UKM), Universiti Kebangsaan Malaysia. He is a globally renowned expert and scholar in International Trade and Investment, ASEAN and Regional Integration, and International Development. Professor Dr. Sufian Jusoh is an FDI Advisor, ArtNet, under the United Nations Economic Commission for Asia and the Pacific (UNESCAP), served as an International Investment Policy Consultant at the World Bank Group, an External Fellow at the World Trade Institute, University of Bern, Switzerland, Malaysia’s representative to ERIA RIN and a Co-Founder of the ASEAN Economic Integration Forum. Professor Sufian used to be a Malaysian delegate to the ASEAN High Level Task Force for ASEAN Community Vision Post 2025.
In APEC, Professor Dr. Sufian Jusoh played a key role in the success of Malaysia’s chairmanship of APEC 2020, leading to the APEC Putrajaya Vision 2040, Malaysian representative to the preparation of the APEC Food Security Roadmap 2030, and a delegate to the APEC Investment Expert Group. Sufian played a key role in the reform of the investment policies in Bangladesh, Malaysia, Laos, Myanmar, Timor-Leste, the Federated States of Micronesia and Pakistan. Sufian is a Barrister-at-Law (England and Wales) of Lincoln’s Inn, London, and holds an LL.B (Hons.) from Cardiff Law School; LL.M (Merit), University College London, and a Doctor of Law (summa cum Laude) from University of Bern, Switzerland.





