During the past two decades, Santiago Fernández-Gubieda has built his career at the intersection of corporate reputation, strategic communication, organisational listening and university governance. His research and professional work are grounded in the idea that reputation should be understood not merely as an outcome of communication, but as a strategic institutional capability that can strengthen trust, legitimacy and decision-making.
He is Chief Reputation Officer at the University of Navarra and Executive Director of the Centre for University Governance and Reputation. He has published books and academic articles on reputation, communication and university governance, and his work combines research, executive leadership, teaching and consultancy, with a particular focus on universities and other knowledge-intensive institutions.
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