Jorge Alejandro Rodriguez Salinas is a professional specializing in packaging development, with over 30 years of experience in value-added solutions, material strategy, innovation, and team leadership in global and regional environments. His career combines cost savings, sustainability, product development, and technical management for Bimbo Group and Danone Mexico.
- Global Management at Bimbo: Since June 2006, he has held positions of increasing responsibility, including Global Packaging R&D Manager since 2018. He created a global technical community with participation from over 30 countries, drove a portfolio with 98 percent recyclable packaging, and achieved savings of 10 million USD per year, in addition to reducing 6,000.00 metric tons of plastic annually and generating savings of 9,000.00 metric tons of CO2 over 10 years.
- Management and Operational Efficiency: As Senior Corporate R&D Manager between 2012 and 2018, he established a new way of working between global and local teams, coordinated packaging platforms, and managed over 500 projects annually. He led local teams of 2 managers and 18 engineers, as well as a global functional team of 6 managers, achieving savings of 15 million USD across two packaging categories.
- Innovation and Sustainability: Between 2006 and 2012, he directed global material strategies, collaborated with suppliers from companies such as Dow Chemical, Dupont, and ExxonMobil, and generated commercial benefits of 3.5 million USD annually. He also developed the first degradable metallized BOPP packaging for the snack market, extended its implementation to Bimbo Group's Latin American operations, and was in charge of plastic, cardboard, and food waste management strategies.
- Experience, Education, and Competencies: At Danone Mexico, he directed packaging development activities, teams of up to 8 engineers, and over 100 annual marketing projects; he achieved savings exceeding 5 million USD per year and participated in launches such as Gran’dia, Natilla Danone, Arroz con leche, Licuado Danone, and Dany Milk Jelly. He holds a diploma in Packaging Development, a bachelor's degree in Industrial Design, coursework in leadership and packaging technology, and fluent English proficiency.