Judy Goldstein

Judy Goldstein, Senior Vice President and Managing Director of Britebound™ (formerly American Student Assistance® (ASA), has more than 35 years of experience in the education sector. Judy believes that every student deserves access to quality education—regardless of race, geography, or circumstance—including ample opportunities to acquire information needed to make informed decisions on career and education pathways.

Judy is a results-driven senior leader with the ability to move seamlessly between strategy and execution. She is known for scanning the business landscape, identifying gaps, and creating innovative solutions that drive transformation and fuel company missions. Judy most recently served as the SVP of Marketing & Communications for Britebound™, heading up marketing, thought leadership, and strategic communications. Prior, she was the SVP of Marketing at MSI information Services, VP of Marketing Communications at Pearson Education, where she spearheaded a K-20 marketing communication strategy and directed a K-12 operational project management office. She has worked in various roles at advertising agencies, public relations firms, and in children’s trade book and magazine publishing. Most recently, Judy joined ASA in January 2020 to galvanize ASA’s mission to change the way kids learn about careers and prepare for their future.

At ASA, Judy currently spearheads Britebound’s first impact hub focusing on career navigation pathway planning and helping young adults ages 16-18+, and their trusted adult allies, understand, navigate and pursue quality education and training pathways during and immediately after high school.  Judy holds degrees in Journalism & Graphic Design from Pennsylvania State University and certifications in Prosci Change Management and Lean Six Sigma.

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