With a 43-year career in academia and industry, he has held numerous key academic and administrative posts at The Management and Science University and has contributed significantly to research, teaching, and administration. A marketing professor and senior vice president. He has been awarded as a Senior Research Fellow, earned the Gold and Silver Medals for "Invention and Innovation research," over 400 articles, over 13500 citations, over 200 Master and PhD supervision, served as Editor-in-Chief, published many books.
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