Prof. Dr. Lim Sanny is a Professor of Management at BINUS University and Campus Director of BINUS @Alam Sutera. Professor Lim’s expertise spans strategic management, entrepreneurship, SME development, franchising, and business competitiveness. Throughout her career, she has been committed to advancing academic excellence, strengthening institutional development, and fostering strategic partnerships between academia and industry. She is a graduate of the National Resilience Program at Lemhannas RI and currently serves in the Social and Cultural Division of Ikal Strategic Center for the 2026–2031 term. She also contributes to academic quality assurance as an accreditation assessor for LAMEMBA and scientific journals, a research grant reviewer, an academic promotion assessor and a doctoral examiner at universities in Indonesia and internationally. An accomplished researcher and author of Scopus-indexed publications, Professor Lim is also a frequent speaker at national and international conferences and professional forums. In recognition of her contributions to the field of franchising, she received the Indonesian Franchise Academic Award in 2017 and 2022.
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