Zeenat Fayaz

Zeenat Fayaz, founder of The Brand Education, is a brand strategist with over 10 years of experience in brand and reputation within higher education. She advises vice-chancellors, senior leaders and CMOs, with clients ranging from leading research universities to further education colleges and governments. Formerly at Times Higher Education and QS, she understands how universities are evaluated and how brand is perceived. She works with leaders on the gap between the value an institution asserts and the capability it can demonstrate. She frequently contributes to the Higher Education Policy Institute and hosts The Brand Education Podcast, bringing senior voices together on brand, strategy and the forces reshaping the sector.