Business school applicant trends and motivations in 2024

GME Applicant report

Find out the latest trends in business school applications and the motivations of those currently researching where to study.

Explore in-depth analysis of the latest QS data, detailing a plethora of topics from the importance of international accreditations to the influence of AI and the shifting post-graduation preferences of business school graduates.

You’ll discover insights and actionable recommendations from QS specialists which help you to:

  • Understand study motivations by destination
  • Learn the variations in learning motivations from Gen Z
  • Find out the key drivers for graduate career choices
  • Get to grips with the greatest influences on decision-making.

Learn how you can create study experiences which meet and exceed the expectations of business graduates in 2024 and beyond.

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