Digital marketing and advertising solutions

With 75M+ website sessions and 250M+ ad impressions annually, QS helps universities and business schools reach, engage, and convert prospective students worldwide.

Your future students are searching. Make sure they find you first and choose you next.

Rankings sites, reels, ads, emails and beyond, today the entire student journey – from first impression to first day on campus – is digital.

While 41% of prospective international students turn to social media when researching, 85% still prefer email to connect. The challenge? Being present, persuasive, and consistent at every step. That’s exactly what our digital recruitment solutions deliver.

The QS advantage

1 million+
followers on social media.
190 countries
visit our websites – that's 97% of the world.
250 million+
ad impressions each year.
75 million+
sessions on our websites each year.

Our solutions

QS Advanced Profiles
Showcase your strengths where millions of prospective students are actively searching, so you attract more of the right applicants.
Retargeting campaigns
Stay front-of-mind with students worldwide by reaching them on the platforms they use every day.
Email marketing
Attract potential applicants to your institution via bespoke email marketing campaigns, a banner or a sponsored article in our popular newsletters.
Sponsored content
Build trust and authority through articles promoted alongside our library of high-traffic, student-facing content.
Rankings page wraps
Put your brand in the spotlight where rankings-focused students are making decisions.
Contact us to find out more
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Our digital following, your future students
Over two decades, we’ve built up a global online audience. Every year, millions of students visit TopUniversities, TopMBA, and QSChina to research courses, compare rankings, and explore their next step. For you, it means direct access to a ready-made global audience of engaged students, right at the moments they’re making decisions.

Get in touch, and find out how we can help.
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Unbeatable insights paired with unparalleled expertise

We don’t just offer industry-leading reach - we turn it into meaningful connections. Backed by the QS International Student Survey, Global Student Flows, and over 75 million verified student profiles, our intelligence ensures your campaigns reach the right students, in the right place, at the right time.

Why settle for digital that doesn’t deliver?

Work with us to get measurable impact, not just impressions. From tailored campaigns to full-funnel strategies, we’ll help you reach the right students and maximise ROI.

Why choose QS for digital marketing and student recruitment?

Because reach is only powerful when it connects you with the right students. With 75+ million sessions a year, 250+ million ad impressions, and audiences in 190 countries, QS gives you unrivalled global visibility. But it’s our market intelligence and student insights that turn that scale into impact – ensuring your campaigns resonate with high-intent, high-quality prospects who are more likely to apply and enrol.

How do we measure the ROI of digital student recruitment campaigns?

ROI isn’t just clicks – it’s quality leads, applications, and ultimately enrolments. Tracking across the funnel with clear attribution models helps you see what works. That’s why we focus on transparent reporting and actionable insights, so you can clearly link your digital campaigns to real outcomes.

How can digital marketing support enrolment, not just applications?

Personalised messaging, timely follow-ups, and strong storytelling increase the likelihood that a curious prospect becomes an applicant, and an applicant becomes an enrolled student. By nurturing students with consistent communications that reflect your brand and by addressing key concerns like visas, housing, and funding, digital campaigns help keep them confident in their choice. With QS, you can build this journey with data-driven insights and tailored campaigns that strengthen your brand and guide students smoothly.

Which digital channels are most effective for reaching prospective students?

Social media, search engines, and trusted education platforms all play a vital role – but the most effective campaigns use a blend, reinforced by retargeting. This ensures you’re visible when students are both exploring and deciding. QS helps you find the perfect combination and manage multi-channel campaigns at scale.

Why is digital marketing important for international student recruitment?

Students make decisions online – from researching universities to comparing rankings and reading peer reviews. Digital marketing ensures you’re visible at every touchpoint in their journey, helping you build awareness and credibility across borders. QS supports this by combining global reach with data-driven targeting to connect you with the right students.