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QS Employer Reputation Dataset
Measure, benchmark, and strengthen your employer reputation.
Insights
Capabilities
Conferences
Why employer reputation matters
Employer perceptions drive employability, industry partnerships and market visibility. Yet most universities rely on limited workforce feedback, leaving a gap between academic outcomes and real-world needs.
This dataset closes this gap. By making reputation visible and actionable, it helps shape strategy around market demand and prove their institution’s impact.
This dataset closes this gap. By making reputation visible and actionable, it helps shape strategy around market demand and prove their institution’s impact.
98k+
Employer Survey responses
150+
industries represented
140+
disciplines covered
2.2 million
employer perception datapoints
Built to connect education with employability
The QS Employer Reputation Dataset transforms survey responses from global employers into actionable intelligence. With structured dashboards and visualisations, institutions can track how they are perceived in the job market, monitor industry-level reputation and trendlines to target programmes, partners and placements, and use evidence to strengthen graduate outcomes and employer engagement.
Track shifts in perception
See how employer views of your institution change over time. Spot trends fast by industry or discipline.
Benchmark industry recognition
Compare your standing against peers to pinpoint strengths and growth opportunities by region or sector.
Align teams around employability
Unite planning, careers, and communications with clear, shareable visuals based on real employer feedback.
