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QS Employer Reputation Dataset
See your institution through the eyes of the employers who shape careers and drive hiring decisions.
Insights
Capabilities
Conferences
Why employer reputation matters
Employer perceptions drive employability, industry partnerships and market visibility. Yet most universities rely on limited workforce feedback, leaving a gap between academic outcomes and real-world needs.
This dataset closes this gap. By making reputation visible and actionable, it helps shape strategy around market demand and prove their institution’s impact.
This dataset closes this gap. By making reputation visible and actionable, it helps shape strategy around market demand and prove their institution’s impact.
82,000+
Employer Survey responses
150+
industries represented
140+
disciplines covered
2.2 million
employer perception datapoints
Built to connect education with employability
The QS Employer Reputation Dataset transforms survey responses from global employers into actionable intelligence. With structured dashboards and visualisations, institutions can track how they are perceived in the job market, monitor industry-level reputation and trendlines to target programmes, partners and placements. Easily link institutional performance to real-world career outcomes and employer demand.
Track shifts in perception
See how employer views of your institution change over time. Spot trends fast by industry or discipline and focus engagement activity in sectors that matter most.
Strengthen employability narratives
Compare your standing against peers to pinpoint strengths, and leverage them in recruitment and marketing.
Align teams around employability
Unite planning, careers, and communications with clear, shareable visuals based on real employer feedback.
