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Offer conversion services
Convert more of the right students for your institution with our insights-led conversion service.
Insights
Capabilities
Conferences
Improve your offer holder experience with QS
Your offer holders are your most valuable pipeline. QS helps you convert more of them into confirmed students through AI-driven insights, proactive student engagement, and scalable nurture campaigns.
AI-driven insights
Identify which offer holders are most likely to enrol
Proactive engagement
Student advisors deliver timely, personalised communication
Scalable nurture journey
Keep every offer holder supported with relevant content
Proven results
Improve conversion, increase tuition fee revenue, and strengthen reputation
How we’ll help you improve your offer holder experience
Informed by data and insights
We use results from the QS International Student Survey, years of higher education expertise and data from the million student journeys we handle each year to inform our communications and offer holder conversion activities.
Bespoke global resource built for you
Unlike other providers, the experienced QS team is spread across six global locations. Our advisors will speak to students as staff from your university and provide personalised communications on their preferred channels, in their time zone.
Rapid and personalised responses
We offer a 24-hour service window and promise that all enquiries will be responded to within one day. We will build communication strategies for your groups of offer holders and test, optimise and personalise communications to improve their experience.
Prioritisation for growth and diversification
We segment your offer holders intelligently, using advanced AI technology. Bespoke machine learning models will be built to give QS and your teams unparalleled insight into your offer holder data, enabling us to identify and prioritise those most likely to enrol.
Frequently asked questions
How can the QS team represent my university when they don’t work for us?
We use sector insights, results from the world's largest survey of prospective international students, data from the million student journeys we handle a year and QS client groups to inform our communications and offer holder conversion activities. We will also share these insights with you to refine your student recruitment strategy and optimise your student journey.
How does your service integrate with our teams and systems?
Almost all our university partners already have a CRM system and teams who are delivering activities to convert and enrol students. Our services our designed to complement and enhance your existing systems and activities. Many of our university partners have integrated their CRM with ours (we will work with your IT teams to achieve this). We also provide access to our CRM system so you can view the details of your prospects at any time. Some university partners ask us to support them with particular cohorts, e.g. courses, countries or regions, and some their whole service. We can adapt our services to meet your needs and as part of our onboarding process we will make sure our activities align and complement yours, with regular reporting and feedback to maximise the results.
What is machine learning?
QS machine learning is a powerful AI-assisted technology for student recruitment. We have developed this technology over the last four years with our university partners. It uses insights and data to help identify which enquiries, applicants or offer holders are more likely to convert. Universities and QS can then focus efforts on these individuals to have the biggest impact on the conversion rate, enrolments and improve ROI.
How much does your service cost?
Every partnership we forge is unique, meeting the exact needs of each university. Because of this, the cost of the service varies greatly dependent on many factors, such as scale of the service, timeframes, geographical locations and technology deployed. We offer 12 month proof-of-concept pilots, which are popular with our university partners as they provide an opportunity to test our services and show university stakeholders the impact before a longer-term partnership develops.