Skills: The new battleground for international student marketing and recruitment

Skills is the new battleground for higher education.Over half of prospective students looking to study in the UK say that a university’s track record in getting graduates into their desired careers is the most important factor in their decision-making process.Universities must, now more than ever, build a compelling, credible narrative around their graduate employment success. With unparalleled insight, this session will equip universities with actionable insights to not only forecast recruitment and skills demand trends but strengthen both immediate and long-term international student recruitment planning.

• Skills are the new battleground for higher education
• The pace of skills change is accelerating
• Insights into how universities are preparing students for the future of work (QS World Future Skills Index)
• UK places top in the world for Skills Fit and Academic Readiness.

So, the competition is amongst universities and their challenge is to uniquely evidence the skills and employability differences between them.