Taiwan Focus: Strategic Innovations in Student Recruitment for Taiwanese Institutions

How are universities are transforming international recruitment through data?

Online learning has become crucial for universities during the coronavirus crisis, allowing them to function effectively. This article explores how online education can benefit institutions in the long term, highlighting its flexibility and the ability to reach international students. With 98% of US institutions moving classes online, the trend is accelerating, presenting new opportunities for student recruitment and engagement.

This article discusses the importance of understanding international students' motivations and expectations in higher education. It highlights how data can inform universities' strategies to engage prospective students effectively. The piece emphasizes the need for institutions to adapt to external factors, such as the COVID-19 pandemic, and to utilize insights from surveys and online behavior to enhance recruitment efforts.

This article explores how outsourcing resource-intensive areas of student recruitment can help universities control costs and effectively enrol more international students. It discusses the benefits of leveraging shared-services providers, expanding into key markets, sharing risks, enhancing technology capabilities, and freeing up university staff to focus on core operations. Amidst the challenges posed by COVID-19, these strategies are essential for institutions aiming to improve their recruitment processes and adapt to changing circumstances.

The coronavirus crisis has posed significant challenges for universities, particularly in managing student accommodation. With the need for social distancing and self-isolation protocols, many institutions are adapting their approaches to learning and student support. Reports highlight the struggles students face in quarantine, emphasizing the importance of mental health resources and effective management of positive cases. This article explores the evolving strategies universities are implementing to ensure student safety and well-being during these unprecedented times.