Understanding global education markets: Insights shaping strategy and growth


Across industries, systems are being reshaped – from shifting policy and funding priorities to evolving investment patterns and new forms of collaboration. To stay ahead, organisations need reliable, cross-sector intelligence to anticipate change, shape strategy and take informed action.
Join experts from QS to explore the data and dynamics transforming global education and the broader landscape of skills, work, technology and policy. Drawing on leading insights from HolonIQ by QS, this session will show how organisations are using insights, partnerships and technology to turn global signals into strategy.
This webinar is designed for anyone shaping or supporting the future of learning, including:

Dr. Maria Spies is Co-Founder of HolonIQ, the world’s leading research and intelligence platform for the future of education, and Chief Innovation Officer at QS Quacquarelli Symonds, where she leads the Innovation Practice, supporting universities in digital transformation and AI integration through tools such as the AI Capability Framework.

Spenser Smith is a higher education strategist with over a decade of experience in admissions, enrollment management, and ed-tech. As Regional Partnership Director for the U.S. Southeast at QS, he helps institutions advance their enrollment, brand, and global engagement goals through data-driven insights and strategic partnerships. Previously, he led graduate recruitment at the Haslam College of Business, University of Tennessee, where he implemented holistic review models, optimized CRM operations, and strengthened enrollment outcomes. His expertise spans enrollment strategy, digital engagement, CRM optimization, and higher education analytics, and he has presented nationally on AI in admissions and CRM transformation.