QS takes an integrated approach built on the world’s most comprehensive student data. Our insights don’t just describe the market – they shape clear strategies and action plans designed to achieve real outcomes. By combining analytics with advisory expertise, we help universities understand not only what the trends are but also how to respond.

Our expertise and experience span the full student journey and the wider context that shapes it – from reputation and rankings to skills and innovation. Because we engage directly with universities, students, employers, and governments, we bring a rounded perspective that helps align institutional goals with student expectations and the needs of the labour market and society.

Most universities don’t have the resources to pursue every region, so the challenge is deciding where efforts will have the most impact. The answer usually lies in a mix of factors: demand and growth trends, student readiness to apply and enrol, and the likelihood of long-term success.

QS helps universities navigate these decisions in different ways. Our product experts can advise based on your specific goals, while our global datasets and consultancy services provide the evidence needed to prioritise markets with confidence.  

Digital marketing open direct channels to students across global markets. It goes beyond raising awareness – targeted campaigns can highlight what makes an institution distinctive, guide students through the decision-making process, and encourage them to apply or enrol.

Done well, digital marketing also provides valuable feedback: every click, view, and engagement adds to the data picture. This helps universities understand which messages resonate, which markets show the most interest, and how to refine future activity for better results.

Successful international recruitment starts with visibility. Universities need to connect with the right students through targeted digital campaigns, clear course information, and engaging in-person or virtual events. The most effective strategies also use local insights to build trust. By working with QS, universities can combine global reach with regional expertise to maximise international student enrolments.