TEST / Strengthening global reputation at Universidad Metropolitana Venezuela with QS Reputation Manager

A centralised solution for reputation management

The UK places top in the world for two indicators - Skills Fit and Academic Readiness - and secures a perfect score. This suggests very strong higher education performance, and alignment with industry needs. However, the UK doesn't feature in the top five for either Future of Work or Economic Transformation, where it comes in positions six and eight, respectively.
At a macro level, the UK's low-to-no growth over the past decade, the stagnating workforce productivity, declining real public and private investment and the young-age workforce population decline predicted from 2030 all contribute to low scores in the Economic Transformation indicator. As a consequence, the UK economy is likely to see self-reinforcing stagnation, driven by skills shortages and low R&D innovation unless action is taken.

Embedding reputation into strategy

To overcome these limitations, Universidad Metropolitana Venezuela turned to QS Reputation Manager. The platform provided a single, centralised space to manage relationships, automate tracking, and support data-driven engagement strategies.

• Accurate data to guide decisions and strengthen stakeholder communications
• Strategic storytelling to showcase institutional strengths and research impact
• Partnership development with employers and academics to improve outcomes
• Ranking performance through stronger benchmarking and visibility

Currently, UNIMET is concentrating its efforts on:

• Highlighting research outputs through targeted dissemination and benchmarking
• Deepening ties with corporate partners to align graduate skills with market needs
• Optimising its online presence with data-driven communication strategies

Expanding global collaborations

The impact of QS Reputation Manager is already clear: improved accuracy, saved time, and more effective engagement with key stakeholders. For UNIMET, however, this is just the beginning. 
Looking ahead, the university plans to leverage the platform’s network-mapping capabilities to strengthen academic collaborations both regionally and globally. 
This will help boost the visibility and impact of joint research initiatives, reinforcing UNIMET’s position as a leading institution in Venezuela and beyond.

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