Business school applicant trends and motivations in 2024

Find out the latest trends in business school applications and the motivations of those currently researching where to study.

Explore in-depth analysis of the latest QS data, detailing a plethora of topics from the importance of international accreditations to the influence of AI and the shifting post-graduation preferences of business school graduates.

You’ll discover insights and actionable recommendations from QS specialists which help you to:

• Understand study motivations by destination
• Learn the variations in learning motivations from Gen Z
• Find out the key drivers for graduate career choices
• Get to grips with the greatest influences on decision-making.

Learn how you can create study experiences which meet and exceed the expectations of business graduates in 2024 and beyond.