Achieve your student recruitment goals

We are trusted by over 1,500 universities worldwide to grow and diversify their student cohorts.

How QS can help

By 2030, there will be 8.5 million international students. A huge opportunity – but with shifting politics, changing demographics and unpredictable job markets, the path to enrolment is far from simple. QS uses data, technology and expert insight to help you navigate these challenges and achieve your recruitment goals.
“The QS team works with us to understand what kind of students we’re looking for and to ensure they’re viable applicants. This has really helped scalability, as we receive fewer unqualified applications and can process them more quickly thanks to the QS team’s strong understanding of our admissions standards.”
Felix Jelen
Assistant Vice President of Global Engagement

The latest student recruitment insights

Some of our student recruitment solutions

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From ambitious targets to everyday challenges, QS is here to help you succeed. Contact us today to learn how we can support your journey to better student recruitment outcomes.
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Student recruitment FAQs

What are the stages of the student recruitment journey?

The student recruitment journey usually moves through five stages: awareness, interest, application, admission, and enrolment. Each step is a chance to either lose or win the right student. That’s why QS offers solutions designed for every stage – boosting visibility through our rankings and events, nurturing student interest with digital campaigns, and supporting conversion with tools that help more applicants choose your institution.

What solutions help universities grow and diversify enrolments?

Growing and diversifying enrolments means reaching the right students in the right way. QS helps universities do that through international marketing campaigns, recruitment events that connect you directly with students, and digital platforms that reach millions worldwide. Our advisory and analytics solutions give you the insight and confidence to set clear strategies and make informed decisions – helping you attract qualified, diverse candidates and build a more global, resilient student body.

Why is student recruitment important in higher education?

Student recruitment drives more than just enrolment numbers. It helps universities attract diverse, high-quality applicants, strengthen their international reputation, and secure long-term growth. With competition for students increasing worldwide, effective recruitment ensures institutions stand out and connect with the right learners. QS supports universities with data-driven insights, global reach, and tailored strategies – helping you boost applications, improve student fit, and thrive in a competitive higher education landscape.

What challenges do universities face in recruiting students?

Ever feel like student recruitment just keeps getting more complicated? Universities everywhere are dealing with rising competition, shifting demographics, and increasing expectations around affordability, employability, and the student experience. Add international recruitment into the mix – visas, language barriers, cultural differences – and the complexity only grows. QS helps institutions cut through these challenges with local expertise, trusted student events, and digital platforms that make it easier to connect with the right students.

How can QS support our student recruitment strategies?

QS supports you at every stage of the recruitment process. From global student fairs and targeted digital marketing to lead generation, application management, and powerful data insights, we help you connect with motivated students worldwide. With in-market teams who understand local admissions processes and cultural context, QS makes it easier to attract applicants who are not only qualified but also more likely to enrol and thrive.