Convert applicants

Increase conversion rates and enrolment with personalised support and admissions expertise.

Why don't offers always convert?

1. Offer holders lack clarity on next steps
2. Crucial questions around visas or housing go unanswered
3. Communications are not personalised during the decision phase

What you'll achieve in partnership with QS

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Grow and diversify your student cohort – globally or from your priority markets.

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Improved conversion rates through targeted, tailored communications with students.

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Better student experience pre-arrival with relevant advice and guidance.

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We will lower no-shows by minimising student concerns.

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Provide insights and advice on how you can respond to changes to student flows and needs .

Our solutions

Digital marketing and advertising

QS helps universities and business schools reach, engage, and convert prospective students worldwide.

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QS Publications

Reach your target audience and discover opportunities by sponsoring content across QS Insights Magazine, QS Yearbook and QS-GEN.

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AI Capability Framework

Free open-source framework helps you understand current performance, identify gaps and make strategic decisions.

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Enquiry Management Service

Improve enquiry response times with help from QS experts.

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“The QS team works with us to understand what kind of students we’re looking for and to ensure they’re viable applicants. This has really helped scalability, as we receive fewer unqualified applications and can process them more quickly thanks to the QS team’s strong understanding of our admissions standards.”

Felix Jelen

Assistant Vice President of Global Engagement

Mercer University

Book a call

Get in touch, and we can help you find the right solutions for your challenges.

Get in touch

Can QS help target specific markets or cohorts?

Yes, QS can help with marketing to specific nationalities, in alignment with your institutional strategy.

How does QS help reduce no-shows?

QS provides dedicated pre-arrival support through enquiry management, admissions expertise, and regional recruitment services. By ensuring students feel informed and supported every step of the way, we address concerns before they escalate. This reduces last-minute withdrawals and helps your institution welcome more of the students who have already chosen you.

Why do so many offers fail to convert into enrolments?

Many students receive offers but struggle with unanswered questions around visas, accommodation, or funding. Others feel unable to make a decision with confidence because communications from institutions are generic and impersonal. These gaps in support often cause students to hesitate, or accept offers elsewhere. QS bridges this gap by delivering targeted, personalised engagement that builds confidence and commitment.

How can universities improve conversion rates from enquiry to enrolment?

There are a range of ways universities can improve conversion rates, such as scaling teams, or using artificial intelligence to triage high-intent students.