Improve Student Conversion Rates

Convert and enrol more students with personalised support, enquiry management, and admissions expertise.

Every university knows that making an offer is only half the battle. With 73% of students applying to up to five institutions – and just 15% committing to a single choice – winning that final “yes” is far from guaranteed. The challenge isn’t just attracting applicants; it’s building confidence, answering questions quickly, and standing out in a crowded shortlist. That’s where QS can help.

Each year, QS helps more than 100,000 students enrol at our partner institutions.

Why you may be struggling to convert offers into enrolments:

Unclear next steps
Without a clear pathway from offer to enrolment, students lose momentum and hesitate to commit.

Unanswered questions

Visas, housing, and funding are make-or-break issues – if these go unresolved, students look elsewhere for reassurance.

Slow responses

24% of students expect answers within 24 hours, and 36% within three days. Delays at this stage push applicants toward other options.

Convert and enrol more students with QS

Give applicants the experience they expect – and build the right mix of services to support your teams and maximise conversion.

Enquiry Management Service

Improve enquiry response times with help from QS experts.

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Offer Conversion Services

Convert students with our AI-driven service.

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Regional Recruitment Service

Improve your international student recruitment with local experts who understand the market.

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QS Apply

Diversify your student cohorts with QS study abroad counselling and application support

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“The growth in demand from traditional high-volume markets is putting real operational pressure on us. That’s why it’s been so good to lean on QS for support, technology and insights.”

Marko Remes

Dean, International Business Operations

Edith Cowan University

Let’s talk solutions

Together, we’ll map the best combination of tools and expertise to tackle your conversion challenges and achieve your conversion goals.

FAQ's

Can QS help with target markets or student cohorts?

Yes, absolutely. Every university has priority markets and student cohorts they want to reach – whether that’s international postgraduates, undergraduates from specific regions, or niche subject-area students. The challenge is knowing where to focus and how to engage those students effectively.

QS can help you identify the right target markets and cohorts, then build tailored strategies to reach them. With our data insights, regional recruitment teams, and personalised engagement tools, we make it easier to connect with the students most likely to enrol at your institution.

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How does QS help reduce no-shows?

Reducing student no-shows starts with strong pre-arrival support. Many no-shows happen when students feel unprepared or anxious about practical issues.

QS reduces no-shows by combining enquiry management, admissions expertise, and regional recruitment services. We keep students informed and reassured before they travel, so the students who accept your offers are the ones who arrive.

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How does regional recruitment support boost conversion?

Regional recruitment is key to international student conversion. Students trust advice when it comes from someone who understands their culture, language, and concerns. Regional recruitment teams give that personal touch, making it easier for students (and their families) to say yes with confidence.

QS has specialist teams in key regions and priority markets who work as an extension of your university. They bring the local insight and relationships that help you convert more students.

What strategies improve offer holder conversion?

Offer holders are close to saying yes, but they need confidence to commit. No single strategy works on its own – the best results come from a combination of:

Clear, timely answers on visas, accommodation, and funding

Regular, personal check-ins – not just mass emails

Peer-to-peer conversations with current student ambassadors

A smooth, guided journey from offer through to arrival

When these strategies work together, students feel supported and sure about their decision. QS helps universities bring it all into one coherent plan. Our AI-powered enquiry tools, admissions expertise, and ambassador programmes combine to keep offer holders engaged and reassured – so more of them enrol with you.

How can universities improve conversion rates from enquiry to enrolment?

Students drop off when they don’t get clear, timely answers. The key sounds simple: respond quickly, make it personal, and guide them through every step. But scaling that kind of support can be tough – that’s where tools like AI enquiry handling, regional expertise, and tailored admissions services make a difference.

With QS, you can mix and match services to fit your needs. Whether it’s faster enquiry responses, smarter admissions support, or local recruitment on the ground, we help you move more students from first enquiry to confirmed enrolment.