Destination: UK

What are the motivations and preferences of international students who want to study in the UK? We’ve analysed the perspectives of over 68,000 respondents to the QS International Student Survey 2024 – the largest survey of its kind – to help you create a responsive student recruitment strategy.

Download the “Destination: UK” report to better understand your prospective students.  

You’ll find insights and recommendations on:

• Generative AI
• Sustainability and navigating students’ concerns
• The process of applying to university
• Employability  
• Reputation and perception of the UK as a study destination

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