QS higher education insights library

QS Quacquarelli Symonds has announced a significant increase in Chinese applications for UK and Australian universities, following their acquisition of Global Study China. This move aims to enhance support for universities engaging with the Chinese market, amidst a backdrop of declining applications from other regions. With a strong presence in China, QS is poised to leverage its expertise and connections to facilitate international student recruitment.

In a data-rich environment, UK universities face challenges in international student recruitment. This content discusses insights from the BUILA Conference 2024 and a QS webinar, focusing on strategies to build a data-led recruitment approach. Key steps include understanding market trajectories, assessing risks, and implementing effective marketing plans tailored to student personas. The analysis highlights the importance of perception and adaptability in a competitive landscape, particularly for Russell Group universities.

This article delves into Spain's higher education landscape, highlighting the significant growth in international student enrolments post-pandemic. It explores what international students prioritize when choosing Spanish universities, including teaching quality and affordability. Additionally, it addresses students' concerns regarding living costs and employment opportunities, while providing strategies for universities to attract a diverse student body.

This article discusses the evolving expectations of students regarding university sustainability. With a significant percentage of students prioritizing environmental and social issues in their decision-making, universities are urged to showcase their sustainability efforts. Key strategies include leveraging student insights, connecting applicants with current students, and engaging in community projects.

This article discusses the QS Best Student Cities 2025 ranking, highlighting London’s continued dominance as the top student city. It explores how London’s reputation enhances university recruitment and the importance of location in student decision-making. Additionally, it provides insights into how other UK cities can leverage their unique identities to attract students, along with recommendations for universities to improve their appeal.

Explore QS 360, a new analytics and advisory solution for student recruitment, designed to help universities enhance their recruitment strategies. With insights from leading UK institutions, this service aims to address the challenges of declining domestic enrollments and the increasing importance of international students. Discover how QS 360 combines data analytics with expert advisory support to empower universities in their recruitment efforts.

This article explores the growing importance of sustainability in higher education and its impact on academic reputation. It highlights how universities can leverage their sustainability initiatives to enhance their prestige and attract prospective students. The University of Manchester is showcased as a leading example of integrating sustainability with academic excellence. The piece also provides actionable strategies for universities to improve their sustainability efforts and engage with students and partners effectively.

The report 'Destination: Australia and New Zealand' analyzes the QS International Student Survey 2024, gathering insights from over 43,000 students. Key findings include the significant use of Generative AI technologies, the importance of sustainability initiatives, and the preference for a welcoming environment when choosing universities. The report also emphasizes the role of social media platforms like YouTube in university research and provides recommendations for universities to enhance their recruitment strategies.

CANIE (the Climate Action Network for International Educators) has been officially recognized in the QS World University Rankings: Sustainability. This recognition aligns with CANIE's mission to drive change in international education and emphasizes the role of educators in climate action. The CANIE Accord, with over 80 signatories, provides a framework for institutions to commit to sustainability initiatives. Leaders from CANIE express hope that this partnership will inspire more universities to prioritize sustainability in their agendas.

This article discusses how universities in the Asia Pacific (APAC) region can enhance their appeal to prospective students by focusing on employability, university rankings, and creating a welcoming environment. Insights from Charles Jeffrey Sun, Founder of China Education International, highlight the importance of work placements and collaboration with local organizations to improve student recruitment strategies. The piece also emphasizes the significance of rankings in the job market and the role of non-profit organizations in enriching the international study experience.

International higher education plays a vital role in fostering global citizenship and addressing climate challenges. CANIE (Climate Action Network for International Educators) is leading efforts to reduce the sector's carbon footprint through partnerships and the CANIE Accord. This initiative encourages universities to commit to sustainability practices and engage students in climate literacy. With 97% of prospective students prioritizing sustainability, universities are urged to innovate and collaborate beyond traditional partnerships to create impactful solutions.

The upcoming elections on November 5 are crucial for international higher education, influencing how prospective students perceive the US. With 54% of international students believing elections will affect their study choices, universities must adapt their strategies. This article explores the impact of political outcomes on student decisions and offers insights on how US institutions can create welcoming environments and target specific markets to attract international students.

This article explores the rise of entrepreneurial spirit among students and how universities are fostering innovation and business acumen. It features inspiring stories of student entrepreneurs like Ofentse Lekwane and Samuel Tecuala, who have launched impactful startups with the support of their universities. The piece emphasizes the importance of mentorship and resources in helping students turn their ideas into successful businesses.

The report 'Destination: Spain' provides insights from 6,106 international students considering Spain for their studies. It highlights the importance of a welcoming environment, the role of social media in university research, and financial concerns among prospective students. Recommendations for Spanish universities include leveraging video content on platforms like YouTube and Instagram, ensuring effective communication through WhatsApp, and addressing financial worries by showcasing scholarship opportunities.

The report 'Destination: France' analyzes the perspectives of 8,511 international students considering France for their studies. Key findings highlight that a welcoming environment is the primary attraction, with YouTube as the leading platform for research. Financial concerns, particularly regarding living costs and scholarships, are significant for prospective students, especially from India. The report also offers recommendations for French universities to enhance their appeal and communication strategies.

Ireland's higher education sector has experienced significant growth, particularly among international students, with enrolments rising by 42% since 2016. This article explores the origins of these students, their preferences for scholarships and a friendly environment, and the popular fields of study such as business and engineering. Additionally, it highlights the impressive employment outcomes for graduates, with 80% securing jobs within nine months of graduation.

The QS International Student Survey 2024 highlights the importance of environmental sustainability for prospective students, with 62% considering it crucial in their education. This article explores how higher education institutions can integrate sustainability skills into their curricula, addressing the disconnect between business needs and educational outcomes. It discusses the role of Generative AI and platforms like QS 1Mentor in preparing students for sustainability-focused careers.

At COP29, leaders and experts discussed the critical role of education in sustainability. Key sessions highlighted how universities can lead in climate action, with insights from various panelists. The Future17 initiative connects students with organizations to tackle UN SDGs. A recent survey revealed that many students prioritize sustainability over university rankings. Additionally, a preview of the QS World University Rankings: Sustainability 2025 was shared, showcasing the performance of Azerbaijani universities.

This article examines the growing appeal of Malaysia as a study destination for Chinese students. It highlights key factors such as affordability, cultural proximity, and the importance of sustainability. The content provides insights into the preferences of Chinese students and offers strategic recommendations for Malaysian institutions to enhance their recruitment efforts and support for international students.

The QS Higher Ed Summit: Asia Pacific 2024 marked its 20th anniversary in Macau, featuring keynote speeches and discussions on the role of higher education in addressing global challenges. Former UN Secretary General Ban Ki-moon emphasized education's critical role in achieving sustainable development goals, urging collaboration among universities, governments, and industries. The summit focused on fostering partnerships and aligning educational curricula with global needs, highlighting the transformative impact of education on society and the economy.

This article discusses the importance of engaging today's values-driven students in university sustainability initiatives. It highlights how universities can align their sustainability efforts with student expectations throughout their educational journey, from initial research to graduation. The piece emphasizes the need for transparent communication, student involvement, and the development of green skills to prepare graduates for future careers in sustainability.

The QS Reimagine Education Awards 2024 have announced their winners at a ceremony in London. ZNotes won the Global EdTech Award, while the Smart Forests project and PolyU’s Smart Campus Innovation shared the Global Education Award. These initiatives are recognized for their innovative approaches to education and sustainability, aiming to enhance learning outcomes and employability.

The QS Higher Ed Summit: Asia Pacific 2024 in Macau featured keynotes and discussions on the future of higher education. Experts addressed challenges such as global competition, the skills gap, and the transformative role of AI. Ban Ki-Moon highlighted education's critical role in achieving sustainable development goals, while panelists discussed the need for collaboration and innovation in higher education.

The QS Reimagine Education Awards & Conference 2024 brought together leaders in higher education to discuss the role of universities in shaping a sustainable future. Key topics included the need for innovative teaching methods, preparing students for the future workforce, and fostering collaboration for social justice and sustainability. The event recognized pioneering educational initiatives and emphasized the importance of adapting to rapid societal changes.

As 2024 comes to a close, QS reflects on a year filled with achievements, including 12 summits, over 100,000 students enrolled, and key acquisitions like HolonIQ and 1Mentor. The organization has published over 150 articles, providing insights into student preferences, career support for international students, and the impact of global events on education choices. This article compiles the most significant moments and insights from the year.

The University of Toronto has secured the top position in the QS World University Rankings for Sustainability for the second consecutive year. In an interview with President Meric Gertler, the university's strategic priorities, student engagement, and collaborative efforts to tackle climate change are discussed. Gertler highlights the challenges faced in aligning the community's efforts and the importance of partnerships in advancing sustainability initiatives.

The UN’s COP30 will take place in Brazil in 2025, emphasizing the need for sustainable practices in higher education across Latin America and the Caribbean. The QS World University Rankings: Sustainability 2025 reveals that Brazil leads with the most ranked institutions, while regional disparities in sustainability performance persist. Key findings include the need for improved environmental impact scores and the importance of governance. The article concludes with recommendations for inter-regional partnerships to enhance sustainability efforts.

This article highlights the critical role of good governance in achieving sustainability within institutions. It outlines the indicators used in the QS World University Rankings: Sustainability and offers insights on how institutions can enhance their governance structures. The piece emphasizes the importance of transparency, ethical culture, and the involvement of students and staff in governance processes, providing actionable strategies for improvement.

QS is proud to announce its gold accreditation from Investors in People, a recognition of its commitment to fostering a thriving workplace culture. CEO Jessica Turner highlights the inclusive environment and the vital role of every team member. The organization emphasizes global diversity, employee empowerment, and continuous improvement as key strengths. Chief People Officer Alisha Bartl shares insights on the importance of feedback and the mission-driven approach that unites QS staff in achieving their potential.

See how the Future17 SDG Challenge is helping students build in-demand green skills and real-world sustainability experience.

Explore how IWD 2025’s ‘Accelerate action’ theme links gender equality, economic gains, and women’s leadership in universities.

Discover why students increasingly favour sustainable universities over highly ranked ones.

Discover what the QS International Student Survey 2024 reveals about closing the gap between prospective and current international students.

Discover why most students now prioritise sustainable universities over top-ranked ones.

Explore the QS Executive MBA Rankings 2025, led by Oxford Saïd, with key global and regional insights.

At the QS China Summit 2024, experts discussed the importance of integrating AI and digital innovation in Chinese higher education. With 41% of students valuing up-to-date technology in teaching quality, panelists explored both the opportunities and challenges of adopting AI in curricula. Professors from leading universities shared insights on transforming educational methodologies and the future of tech degrees in China, emphasizing collaboration and innovation to enhance overall teaching quality.

What if the answers were all in one place?

Get the results of our Graduate Management Education rankings for 2026.

The QS Best Student Cities 2025 rankings are now live, showcasing the top 150 study destinations for international students. London retains its title as the best student city for the sixth consecutive year, followed by Tokyo and Seoul. The rankings evaluate cities based on various factors, including student feedback, university rankings, affordability, and employment opportunities. Discover the full list and insights into why these cities excel in attracting students from around the globe.

The Higher Education Commission's report emphasizes the vital role of international students in UK postgraduate education, noting a 200% increase in non-EU students since 1999. It raises concerns about the sustainability of this growth amid potential declines in overseas demand and suggests that government funding could enhance domestic enrollment. The report also discusses the implications of current immigration policies on the UK's ability to attract and retain international students.

Dutch students are facing significant changes in higher education funding as the government plans to convert student grants into loans starting January 1, 2015. This shift means students will begin their careers with debt, as they will need to repay these loans later in life. The current grant system, known as Studiefinanciering, offers financial support based on specific eligibility criteria, while the new loan system will have repayment terms set for 15 years post-graduation.

As 2015 comes to a close, the QS team reflects on key insights from the year regarding student trends in higher education. Their comprehensive reports, available for free download, cover topics such as the impact of digital technology on university selection, international student motivations, and the importance of first impressions on university websites. These resources provide valuable information for institutions aiming to understand prospective students better.

This content provides valuable insights into higher education marketing strategies, including best practices for social media, effective email marketing techniques, and guidance on PPC and display advertising. It highlights the importance of engaging content and offers downloadable whitepapers for deeper understanding and implementation.

The QS Best Student Cities 2017 report reveals the top cities for students, ranking 100 locations based on factors like diversity, affordability, and employment prospects. This year, Montréal takes the top spot, followed by Paris and London. The report highlights trends such as the rise of Canadian cities and the decline of many US cities in the rankings. Explore the interesting takeaways and see where your city stands!

With mental health issues on the rise among young people, universities must take proactive steps to ensure students receive the necessary support. This article discusses the importance of mental health services, the need for prevention strategies, and the unique challenges faced by international students. It emphasizes a collaborative approach across university departments to prioritize mental health and highlights successful initiatives that can be implemented to foster a supportive environment.

This article discusses the challenges and strategies for US universities in international student recruitment, particularly in light of declining domestic enrollment and increasing global competition. It emphasizes the importance of understanding institutional reputation, aligning strengths with recruitment markets, optimizing program offerings, and delivering exceptional experiences to prospective students.

Postgraduate student recruitment is becoming a strategic priority for higher education institutions. Insights from the 'Students Online: Global Trends' report reveal that online resources are increasingly important for older prospective students. This report highlights the differences in online behavior between postgraduate and undergraduate students, emphasizing the need for tailored marketing strategies. Additionally, it discusses the significance of diversifying international student recruitment, particularly from emerging economies.

QS Digital Solutions is thrilled to announce our participation in the EAIE 2015 Conference in Glasgow. We invite attendees to visit us at Stand 202 for discussions on digital solutions, branding, and student recruitment. We promise a friendly atmosphere with no hard selling. Connect with us using the hashtag #EAIE2015 and feel free to reach out on Twitter. We look forward to meeting you!

This report explores the growing trend of Indian students studying abroad, highlighting key insights from the QS International Student Survey. It emphasizes the importance of return on investment, a welcoming environment, and financial support in attracting Indian students. The findings reveal that Indian students prioritize career outcomes and institutional reputation, making it crucial for educational institutions to tailor their marketing strategies accordingly.

This article explores the evolving landscape of marketing, emphasizing the shift from product success to business success. It highlights the critical role of user acquisition through demand generation and the integration of channels in a multi-channel attribution system. The piece discusses customer engagement, intent, and the importance of measuring engagement across various channels to drive effective marketing strategies.

As the new year begins, QS is excited to announce a series of events and rankings for 2025. From summits to student recruitment fairs, there are numerous opportunities for institutions to connect with prospective students. Key events include the QS India Summit, QS World University Rankings by Subject, and various industry conferences throughout the year. Stay informed and engaged by bookmarking the event dates and signing up for updates.

This content explores the diverse motivations behind international students' decisions to study abroad, focusing on key factors such as teaching quality, scholarships, and university reputation. It highlights insights from the QS International Student Survey 2024 and offers recommendations for universities in Canada, the US, Australia, and the UK to enhance their recruitment strategies and appeal to prospective students.

Join QS at NAFSA 2018 for a chance to win exciting giveaways and participate in daily prize draws. Engage with our team at booth 806 for demos on student recruitment solutions and global branding strategies. Don't miss the opportunity to network with international professionals and learn about our offerings, including full pass tickets to major conferences and advertising packages.

The QS Applicant Data Cut Reports offer a detailed look into the motivations and choices of prospective students across various regions, including Latin America, Africa, and the Middle East. These reports help universities tailor their recruitment strategies by providing insights into applicant journeys and preferences. Each report covers key areas such as top destinations, institution choice reasons, and funding sources, allowing for a deeper understanding of global student markets.

The UK higher education sector faces challenges due to Brexit, with a significant portion of EU students reconsidering their study options. The 2019 International Student Survey highlights the need for strategic planning to attract international students, aiming for 600,000 by 2030. Awareness of financial support for EU students is crucial, as many are unaware of their eligibility for domestic fee status. The report offers insights and recommendations for universities to navigate these changes effectively.

A-level results day is a pivotal moment for students, often leading to unexpected changes in their university plans. With over 61,000 students going through Clearing last year, universities must act quickly to attract these students. This article outlines key strategies for universities, including creating online help packs, leveraging alumni testimonials, and ensuring staff are available to answer questions promptly. By following these tips, universities can effectively navigate the Clearing process and enhance their student recruitment efforts.

QS welcomes the recent APPG report on international students, which outlines a blueprint for sustainable growth in UK education. The report emphasizes the need for a welcoming immigration system and the introduction of a post-study work visa. It highlights the importance of clear communication and positive campaigns to enhance the UK's appeal to prospective international students, ensuring the sector remains competitive in a global market.

Watch free QS On Demand videos on India’s education outlook, student experience, in-demand skills, and international enrolments.

Andrew Plant, QS Senior Business Development Director, shares his insights on international student recruitment, discussing the positive aspects of the industry, the pressures faced by recruitment teams, and the significant changes since 2005. He emphasizes the importance of strategic approaches to diversify student demographics and the role of technology in enhancing recruitment processes. Plant also highlights the opportunities and challenges for UK higher education in the coming years.

The International Student Survey reveals insights into the future of higher education, highlighting international students' expectations for digital learning and the impact of Brexit on their interest in studying in the UK. With over 28,000 responses from 191 countries, the report discusses how students foresee a shift in university experiences, emphasizing continuous learning and global qualifications. Despite Brexit's challenges, some countries show increased interest in UK education, suggesting a complex landscape for international student recruitment.

QS is rebranding its student recruitment fairs to QS Discover, enhancing global engagement and providing prospective students with vital connections to universities. This change follows extensive consultations and aims to streamline event naming worldwide. The new branding will be implemented throughout 2023, with upcoming events available for booking on the QS event schedule page.

This article analyzes the trends in UK student recruitment for 2024, revealing a significant decline in enrolments at post-92 and modern universities, while Russell Group institutions experience growth, particularly from Chinese students. It discusses the challenges and opportunities facing universities, including the impact of geopolitical factors and the importance of diversifying revenue streams.

QS has announced the appointment of Jessica Turner as its new CEO, succeeding founder Nunzio Quacquarelli. With a strong background in leadership and a commitment to innovation, Jessica aims to enhance QS's role in student recruitment and institutional performance, building on the company's 32-year legacy.

The QS Applicant Survey 2018 reveals that Canada is increasingly becoming the preferred study destination for international students, surpassing the US and UK in popularity. The report analyzes the motivations behind this shift, highlighting the impact of geopolitical events and immigration policies on student preferences. With over 16,000 prospective students surveyed, the findings suggest a significant change in international student mobility trends, indicating a future where destinations like Canada, Australia, and emerging markets play a larger role.

International students significantly contribute to the growth of US graduate programmes, with a recent report indicating a 3.5% increase in first-time enrolments. This growth is largely driven by foreign students, who accounted for over two-thirds of the increase. As the job market demands more graduate degree holders, particularly in STEM fields, universities must enhance their international recruitment strategies to meet future educational needs.

International students play a crucial role in London's economy, contributing approximately £2.3 billion annually and supporting nearly 70,000 jobs. In the 2013/14 academic year, 67,405 international students studied in London, with many feeling welcomed and optimistic about their future in the UK. This article explores the demographics of these students, their impact on local universities, and offers insights into effective recruitment strategies for attracting international talent.

International students play a crucial role in the UK’s higher education landscape. QS emphasizes the need for research to maintain the UK’s attractiveness to these students post-Brexit. Insights from the International Student Survey reveal the impact of Brexit on student perceptions, with a significant difference between EU and non-EU prospective students. The report also discusses the importance of a welcoming environment and the positive effects of campaigns aimed at international students.

This article delves into the critical role of Senior International Officers (SIOs) in universities, emphasizing their responsibilities in international student recruitment and the growing importance of internationalization. Based on a survey by the Association of International Education Administrators (AIEA), it reveals insights into the priorities, characteristics, and experiences that define successful SIOs, as well as the increasing significance of their roles in higher education institutions.

The landscape of international student recruitment in the UK is evolving, with both challenges and opportunities ahead for 2024. Experts highlight the need for continued investment in student experiences and innovative recruitment strategies. While there are dips in certain markets, such as Nigeria, others like India show significant growth. Universities must adapt to these changes and focus on diversification to attract a broader range of international students.

This article discusses the challenges of recruiting Indian students during the pandemic, highlighting the impact of COVID-19 on their study abroad plans. It features insights from Archana Menon, QS’ Regional Marketing Director, on the factors influencing Indian students' decisions, such as course offerings, family involvement, and the importance of career prospects. The piece also emphasizes the need for universities to adapt their marketing strategies to effectively engage with this significant student demographic.

The Australian government has announced new caps on international student numbers, set to take effect in 2025, which could significantly impact the country's economy and reputation as a leading study destination. With rising visa costs and concerns about living expenses, experts warn that these measures may deter prospective international students. Despite these challenges, data shows that a majority of students remain interested in studying in Australia, highlighting the complexities of the current educational landscape.

The UK has a new Conservative government following the General Election, which may significantly affect international student recruitment. Key issues include tightened visa regulations, a proposed national postgraduate loan system, and a focus on online education. The appointment of Jo Johnson as the new Minister for Universities and Science adds a pro-European perspective to the government's approach.

This article discusses the two key components of higher education marketing: user acquisition and demand generation. It emphasizes the importance of understanding recruitment demand, which measures engagement across various channels. The author highlights the need for institutions to focus on demand generation to achieve super-linear returns on marketing investments, and provides insights on how to calculate and utilize recruitment demand effectively.

This article discusses the challenges faced by low-income students in pursuing higher education and outlines how universities can provide support. It covers funding opportunities, affordable living facilities, and the importance of mental health support, highlighting specific scholarships and initiatives that can help students thrive academically and socially.

The decision-making process for students shortlisting institutions is complex, requiring universities to make a strong first impression. This article discusses the importance of optimizing websites, addressing employability, and sharing student testimonials to engage prospective students effectively. With insights from focus groups, it highlights key factors that influence students' choices and offers strategies for institutions to enhance their appeal in a competitive market.

As the academic year approaches, many institutions are preparing for the possibility of extended campus closures, requiring students to adapt to online learning. This article discusses the challenges faced by students, particularly those from disadvantaged backgrounds, and offers solutions for institutions to support them. Key areas of focus include providing necessary equipment, funding options, and creating effective study environments to ensure all students can thrive in a remote learning setting.

Learn how institutions can face funding pressures and rising competition with sharper value propositions and targeted recruitment.

This article explores the evolving landscape for international students in the US, emphasizing the importance of a welcoming environment. It highlights key findings from the 2019 US International Student Survey, which shows that safety and support are top priorities for students. The piece discusses initiatives like the #YouAreWelcomeHere campaign and offers practical strategies for universities to enhance their outreach and connect international students with domestic peers and alumni.

In today's competitive educational landscape, universities must distinguish themselves to attract prospective students. This article discusses the importance of branding in higher education, emphasizing the need for institutions to identify their unique strengths, history, and location. By creating a solid brand identity, universities can effectively communicate what makes them the right choice for students, moving beyond generic slogans to highlight specific advantages.

This article discusses the critical role universities play in educating students about the risks of drug use and providing support for those affected. It highlights the prevalence of drug use among students in the UK and US, the consequences of addiction, and effective strategies universities can implement to address these issues. The piece emphasizes the importance of education over punishment and the need for support services and recovery programs to help students manage their relationship with drugs.

Social media is increasingly vital in the marketing strategies of universities and colleges. Institutions must engage with their audience effectively, using teasers, branded graphics, and varied content to attract prospective students. By targeting specific audiences and maintaining consistent branding, schools can enhance their online presence. This article discusses the importance of social media in higher education and offers insights on how to utilize it effectively.

This article examines the issue of binge drinking among university students, highlighting its prevalence and the various factors that contribute to this behavior. It discusses the negative effects of binge drinking on health and academic performance, and offers strategies for universities to promote healthier drinking habits, such as encouraging alcohol-free activities, educating students about the risks, and providing support services.

In light of the ongoing coronavirus pandemic, universities must take proactive measures to ensure the safety of their students. This article outlines the importance of having a crisis management plan, effective communication strategies, and flexible management practices to navigate international crises. It emphasizes the need for emotional support and the importance of rebuilding the university's brand post-crisis. With insights from past events, this guide serves as a crucial resource for higher education institutions aiming to protect their students and maintain enrollment during challenging times.

The growth of the UK higher education sector has led to increased competition among universities, necessitating distinctive branding strategies. This article discusses the importance of forming partnerships with businesses, enhancing external communications, optimizing online presence, and improving facilities to attract students. By focusing on these areas, universities can better showcase their value and appeal to prospective students, ensuring they stand out in a crowded market.

In these uncertain times, it’s crucial that your institution continues to communicate effectively with prospective students to engage them and retain their interest. The coronavirus outbreak has disrupted education globally, leading to doubts among prospective students about pursuing higher education. This article discusses the challenges universities face in attracting and retaining students, the importance of effective communication, and innovative marketing strategies to address the needs of students during this crisis.

Universities play a crucial role in monitoring student wellbeing and fostering inclusive environments to combat loneliness and social exclusion. This article discusses the vulnerability of young people, particularly students, to feelings of isolation. It highlights the importance of clubs and societies, encourages students to engage socially, and emphasizes the need for mental health support. By implementing these strategies, universities can help ensure that all students have a positive and connected experience during their studies.

As we enter 2021, universities are identifying new opportunities amidst the ongoing challenges of the coronavirus pandemic. With the rollout of vaccines, many higher education professionals are optimistic about international student recruitment and the potential for a return to face-to-face teaching. Insights from recent surveys indicate a significant shift towards online learning, with institutions demonstrating adaptability in their educational approaches. This article explores these trends and the positive outlook for the higher education sector in the coming year.

This article discusses how higher education institutions can navigate crises by diversifying their student recruitment strategies. It emphasizes the importance of leveraging alumni networks, identifying international research partnerships, and revisiting successful outreach efforts. The piece highlights the need for institutions to adapt to changing global dynamics and explore new markets to safeguard against future challenges.

The ongoing QS coronavirus surveys provide critical insights into how the pandemic has affected prospective international students and higher education professionals. With 61% of students reporting changes to their study plans, many are considering deferring their entry. The surveys also highlight shifting preferences towards countries perceived to have handled the crisis well, such as New Zealand and Germany. Higher education professionals are adapting by diversifying recruitment strategies and anticipating a flexible educational delivery model.

This article explores how universities can navigate the challenges of international student recruitment during the coronavirus crisis by utilizing virtual events. With many institutions facing a decline in student applications, the shift to digital recruitment strategies is becoming essential. The piece highlights feedback from various universities and candidates regarding the effectiveness of online recruitment fairs, showcasing successful adaptations and the potential for future virtual events.

In today's digital landscape, social media plays a crucial role in university international student recruitment. With billions of users, universities must effectively utilize platforms like Facebook, Instagram, and YouTube to engage prospective students. Strategies include maintaining visibility, utilizing channel-specific features, sharing information efficiently, managing inquiries, and building a strong brand presence. By adopting these practices, universities can significantly enhance their recruitment efforts and connect with the next generation of students.

Virtual reality is revolutionizing student recruitment in higher education by enabling universities to connect with prospective students through immersive experiences. With 39% of students influenced by virtual tours, institutions like Wayne State University are leading the way by offering virtual campus experiences. This technology not only saves time and travel costs for students, especially international ones, but also reduces the environmental impact of campus visits. As virtual reality continues to evolve, it presents a unique opportunity for universities to engage and attract potential students.

This article explores the benefits of using instant messaging, particularly WhatsApp, for international student recruitment in higher education. It discusses strategies such as promoting events in real-time, having a dedicated WhatsApp number, utilizing WhatsApp web, and conducting live one-on-one discussions. The piece also highlights the importance of broadcasting features and segmenting messages to maintain effective communication with prospective students.

This article delves into advanced Google Analytics features that can help university marketing teams enhance lead generation and conversion rates. It emphasizes the importance of having a clear student recruitment strategy, tracking specific goals, and understanding the multi-channel journey of prospective students. Additionally, it discusses conversion rate optimization techniques to ensure that university websites effectively convert visitors into enrolled students.

This article emphasizes the responsibility of universities to support students facing grief and mental health challenges, particularly during the COVID-19 pandemic. It discusses the importance of acknowledging students' pain, providing expert support, and offering flexibility in academic requirements to help students cope with loss. The article also highlights the value of support groups and the need for institutions to create a safe environment for grieving students.

This article discusses the challenges faced by students with autism spectrum disorder (ASD) in higher education and how institutions can provide effective support. It covers the importance of understanding individual needs, the transition to university life, educational challenges, and socializing. The piece emphasizes the need for tailored resources and inclusive practices to help these students thrive academically and socially.

The latest QS survey reveals that 49% of prospective international students are open to starting their studies online due to ongoing global challenges. With 75% of respondents advocating for discounted tuition fees for online courses, institutions are urged to adapt their recruitment strategies. The survey highlights the importance of clear communication regarding tuition adjustments and course delivery options to help students make informed decisions.

As universities worldwide navigate the challenges posed by COVID-19, students are being asked to self-isolate to curb the virus's spread. This article discusses how institutions can support students during this difficult time, focusing on communication, mental and physical wellbeing, and ensuring continued access to education. With examples from various universities, it highlights the importance of providing resources and emotional support to help students cope with isolation and maintain their academic progress.