Reputation and institutional performance solutions

In today’s competitive higher education landscape, reputation is key and we support institutions in their quest for reputational excellence.

Your reputation matters

45%

of an institution’s QS World University Rankings position is derived from academic and employer reputation.

47%

of students said reputation for their chosen subject area was an important factor when choosing a university (QS International Student Survey 2024).

Understand your current reputation

Using QS tools, you can see how you’re perceived by employers and academics, or invite our analysts to assess your institution’s unique strengths. For a more in-depth, bespoke look at your institution’s reputation, you can work with our consulting team.

Contact us to learn more

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QS Academic Reputation Tracker

Get insights into your institution’s reputation amongst academics, based on data from the QS Global Academic Survey. 

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QS Employer Reputation Tracker

Examine comprehensive data on your institution’s reputation amongst employers, based on our Global Employer Survey. 

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QS Analytics and Advisory

Identify and contextualise your reputation, create objects and develop a reputation improvement strategy with help from QS experts. 

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QS Stars

Assess institutional performance to identify unique strengths and areas for improvement across a range of criteria.

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Enhance and promote your reputation

Once you understand your current reputation, the next steps are to build on how you’re perceived and promote your areas of excellence

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QS Reputation Manager

Effectively manage your institution’s contacts and communications with academics and employers using our dedicated software. 

QS Reputation Manager

QS Summits and Conferences

Increase your institution’s visibility at our premium events. Use sponsorship and speaker opportunities to develop your network. 

QS Summits and Conferences

QS Insights Magazine

Contribute to groundbreaking discourse, showcase your achievements and reach our global institutional audience with QS publications.

QS Insights Magazine

QS World University Rankings

Benchmark your performance, analyse strengths, inform strategic goals and compare your reputation against peers using the world’s most trusted university rankings. 

QS World University Rankings

Elevate your global standing

Learn how to understand, enhance and promote your institution’s reputation with our free, premium brochure. 

Download here

Explore the latest QS insights

What we do

Explore our pillars of expertise. Discover what you can achieve in partnership with QS. 

Student recruitment

We support institutions across the globe at all stages of the student recruitment journey – from initial enquiry to enrolment.

Reputation and performance

We help universities and business schools to understand and enhance their reputation and performance regionally, nationally and globally.

Global engagement

We work with institutions across the world to make new, meaningful connections and improve their reach, influence and impact.

Employability

We recognise the critical importance of employability for students and for universities and are leading the sector on employability insights.

Digital innovation

We help institutions to improve their effectiveness through the ethical and conscious embedding of technology and AI. 

Sustainability

We partner with universities and business schools to deliver ESG-focused practices and achieve institutional goals on sustainability 

Are you ready?

No matter the stage of your reputation journey, our specialists are here to help.

Contact us