Understand and enhance your reputation

We understand the importance of building an effective reputation strategy and the value this brings to your institution.

Why your reputation matters

In such a competitive market, establishing a strong reputation for your institution is essential to engaging, not only prospective students, but other key stakeholders, including talented faculty and staff, partner institutions and future employers.

For some universities and business schools, improving their reputation means expanding into new markets.

For others, it requires strengthening or establishing their brand identity.

Explore our reputation solutions

Achieving your reputation goals

There are many factors that can strengthen an institution’s reputation; from branding, design and messaging, to how you identify and communicate unique strengths and characteristics, such as academic prestige in certain fields, innovation in pedagogy or your sustainability efforts.

Whether you are looking to understand and assess how your institution is perceived globally, manage your reputation and networks, or develop a plan to amplify awareness of your brand in target markets, QS are experts in helping institutions identify USPs and establish the right marketing and advertising strategy for them.

Explore our reputation solutions