Social media is becoming more frequently intertwined in the marketing strategies of universities and colleges.
Rightly so. It is important to make the most of an easily identifiable and dedicated audience. In higher education, prospective students, current, former and educators are very well versed and familiarised with social media.
To utilize this targetted audience, it is important that an institution has content to match and be able to post effectively across all social media channels.
With so many universities and colleges using social media, you can’t afford to stay away for long. As easily as you would Google a candidate, candidates will Google you.