How Universities Should be Using Social Media

Social media is becoming more frequently intertwined in the marketing strategies of universities and colleges. 

Rightly so. It is important to make the most of an easily identifiable and dedicated audience. In higher education, prospective students, current, former and educators are very well versed and familiarised with social media.

To utilize this targetted audience, it is important that an institution has content to match and be able to post effectively across all social media channels.

With so many universities and colleges using social media, you can’t afford to stay away for long. As easily as you would Google a candidate, candidates will Google you.

If you would like to know the best social media platforms to use at your institution and what content suits which medium best…

Download our White Paper ‘Social Media in Higher Education: Best Practice’ today.

Read our White Paper

About the Author:

Digital Content Marketing Executive, providing insight and marketing solutions for universities and business schools. You can expect updates on QS' latest ranking releases and product launches as well as detailing of industry research and trends in higher education.

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