Elevate Your Strategy: QS Insights at The PIE Live North America

Insights session

Title: Recruitment Resilience in US Higher Education: Leveraging Insights to Boost International Engagement and Enrollment

Learning objective: Attendees will explore data-driven methods for understanding and strengthening their institution’s reputation, aligning international student expectations with the recruitment experience, and connecting academic offerings and priorities with the most promising global markets. Through real-world examples and proven best practices, participants will discover practical tools for enhancing the impact and outcomes of their international recruitment strategy.

Description: With declining domestic student enrolment, high student expectations, and evolving market dynamics, uncovering the right approach to strengthening your institution’s international presence and pipeline is more important than ever. US institutions must prioritize and advance global engagement as a key driver of stability and growth.

Drawing on QS’ unique blend of data-driven insights and network of higher education experts in over 40 countries across the globe, this session will explore the changing landscape of international recruitment from the perspective of students, institutions, and global markets. We will explore the importance of understanding and building your institution’s global brand, aligning your strengths to market expectations, optimizing programs and curriculum, forging strategic partnerships, and delivering an exceptional prospective student experience.

Presented by: Michelle Wieser, GME Proposition Director, QS Quacquarelli Symonds