Forming a Brand Identity is Essential for Young Universities

Brand identity

Most universities gain a reputation or persona over time. For elite colleges that perceived identity comes with age, prestige and notable alumni, but for younger institutions, without centuries of history behind them, a different way of cultivating an identity has to be found. With many international students stating that their university decision is based on

5 Interesting Trends in the QS World University Rankings

graduation hats in the air

The QS World University Rankings® 2016/17 has been released, with some interesting outcomes! There have been some surprise leaders and some surprise fallers this year, with significant changes to last year’s edition. Here are five of the most interesting trends to emerge: 1. The US strengthens its lead The US has dominated the rankings for