As part of our quest for more qualitative research about international students’ motivations, we visited one of the key student recruitment markets – India. Did we learn something new about the way Indian students select universities abroad? Certainly. Did we confirm some of the stereotypes that already existed? Somewhat. Let’s start with a stereotype that

Advertising in the 21st century is all about authenticity: wearable tech, voice-activated personal assistants and the popularity of video have all factored into the “personal touch” revolution. Marketing has become about cultivating an approachable, transparent persona, and nowhere is this goal more attainable than with live-streaming apps like Periscope. Periscope and Meerkat are live-streaming apps