Higher education marketing has evolved dramatically over the years, with changes in structure, policy and technology making the HE marketing landscape virtually unrecognisable from how it looked 20 years ago. Competition for students – both domestic and international – is fiercer than ever and, as such, universities and higher education institutions need to be at

The role of women in higher education has changed dramatically throughout the years, and what was once seen as something of a “boys club” is now being populated by more and more women. However, there is still a long way to go before the industry could be considered equal. According to a report from the

India is home to the world’s second-largest population of prospective higher education students and, at the current rate of population growth, may surpass China in becoming the new number one within the next decade. There are two major demographic trends underpinning this. Firstly, India has the world’s largest youth population, with 356 million 10-24-year-olds (over

Email marketing remains one of the most effective ways to communicate with your audience. It is still the preferred method of communication for the majority of higher education students and has consistently been shown to have the highest return on investment of any marketing channel — making it a vital part of any online strategy