How to Best Use Skype for International Student Recruitment

Skype is becoming more and more integrated into the world of professional recruitment; it makes sense for higher education institutions to follow suit when it comes to international student recruitment. Commonly-used, free technologies like Skype can help reduce international student recruitment costs, keeping the ROI nice and high. It’s also a lot cheaper for prospective

HEW Newsletter – Foreword

The rankings season has started in earnest with the publication of the QS World University Rankings, and in this edition of the Higher Education World we examine the results and the impact of our biggest methodological change for a decade. We also survey the results of the rankings by subject area, which are published alongside

HEW Newsletter – Methodological Changes

The twelfth edition of the QS World University Rankings is now online. We pride ourselves on keeping the Rankings methodology as stable as possible, so that the results provide a genuine year-on-year comparison of the world’s top universities. But this year we have made a few improvements, one of them especially important, to our methodology.

How Important is Social Listening in Higher Education?

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Every reputable university will have incorporated social media into its marketing strategy, knowing full well the importance of social in spreading its brand message to current and prospective students. But while we’re quite good at talking on social media, how good are we at listening? Finding your target audience on social starts with good social