In recent years, the higher education sector has witnessed the emergence of a new phenomenon – massive open online courses, more commonly known as MOOCs. Opinion on the potential impact of these free courses is split. On one hand: “Power is shifting away from selective university admissions officers into the hands of educational consumers, who

Communication and digital channels are constantly evolving. Many institutions and schools struggle to connect with today’s digital student, especially internationally, as every region and country seem to have their own preferences.

With more than 284 million active users per month and over 500 million tweets per day, QS research shows over 10% of prospective students under the age of 21 use Twitter specifically to research universities. More widely speaking, in Europe and North America, 20% consider social media to be very important or essential in researching