What are the motivations and preferences of 68,000+ students looking to study in the UK?

Three students at a student recruitment fair.

Destination: UK is a report based on the QS International Student Survey 2024. We analysed the preferences and motivations of 68,353 students looking to study at university in the UK. Below is an extract of our key findings and recommendations for UK universities.  Key findings from 68,353 students interested in studying in the UK  High-quality

Harmonising the curriculum: Cultivating music education with the QS World University Rankings 

Music education

World Music Day was on 21 June – people united to celebrate music’s profound ability to bridge cultures and communities through its powerful influence.  Despite this celebratory spirit, recent government funding cuts to the Creative Arts field in the UK poses challenges to both domestic and international students seeking a supportive environment for their career

Generative AI influencing student decision-making 

Generative AI

Generative AI is already influencing student decision-making. Over a third of students said that Generative AI had an influence on their choice of course, university and career. That’s according to a new QS report: “Universities, students and the Generative AI imperative”.  Here, we’ve pulled together the executive summary and key findings of the report. For

Reimagining a career-focused approach to education with Alice Wei Wei 

Institutions worldwide recognise that securing good careers post-graduation is a top priority for students. The QS International Student Survey 2024 underscores this – when choosing a university, 52% of prospective international students said that proven graduate outcomes was an important factor in their decision-making.  To ensure students are ready for employment, university curricula must align

Can virtual reality truly redefine research experiences? 

Virtual reality

Is virtual reality a gimmick, a headache or a unique tool for accessibility and inspiration? For research communicators, VR is finally coming of age and it’s likely going to stay.  Written by by Rohan Mehra for QS Insights Magazine.  Science fiction likes to present scenarios where technology blurs the line between the real world and

What matters most to African students who are considering their study abroad options? 

African student's university choices

In the QS International Student Survey 2023, 77% of students in Africa expect to receive a full and complete response to their enquiry within three days – while 44% say it should be within 24 hours.   To that, Michelle Arikpo, QS Regional Director for West Africa said: “It’s worth noting that the responsiveness and efficiency

New rankings released! QS Best Student Cities 2025

QS Best Student Cities 2025 banner

QS Best Student Cities 2026 is now live. Get the latest results here. Original article: The QS Best Student Cities 2025 rankings are now live!  Now in its 12th year, the QS Best Student Cities rankings compare 150 study destinations in indicators important to international students – student feedback, university ranking, affordability, employment opportunities, and