What is the true impact of your institution’s social media marketing on student decision-making?

You know AI has gone viral when your waiter is urging it upon you as he pours the wine. AI is not new in international recruitment. Leading agents and course search sites have used machine learning algorithms to guide student choice for several years. However, generative AI, like Chat GPT, is fuelling a new generation
What are some of the benefits of using machine learning for student recruitment? In our report, ‘Machine learning: How UK universities are improving quality and conversion rates’, we investigated how institutions were navigating the significant increase in student enquiries and applications seen in the last few years: our UK partner institutions experiencing an 82% rise
QS Insights Magazine – February 2023 QS Insights Magazine: The Fundamentals is out now!Our February edition of QS Insights magazine will feature: