How to Improve Your Institution’s Brand Identity

Branding your university or business school is the process of strategically communicating your values and selling points. Institutions of higher education are facing an increasingly competitive environment in which they must find ways to differentiate their institution and tell their story. over 4,700 schools and universities compete for prospective students’ attention. Considering this, in addition to a  steady

Growth of International Student Numbers in Higher Education

Will demand for the international student experience switch from West to East in the coming years? International student recruitment numbers have grown exponentially since the turn of the century, quadrupling to reach five million between 1990 and 2014. By 2025, this number is expected to hit 8 million. So, it’s clear the value for studying