Destination: UK – report

What are the motivations and preferences of international students who want to study in the UK? We’ve analysed the perspectives of over 68,000 respondents to the QS International Student Survey 2024 – the largest survey of its kind – to help you create a responsive student recruitment strategy. 

Download the “Destination: UK” report to better understand your prospective students.  

You’ll find insights and recommendations on: 

  • Generative AI 
  • Sustainability and navigating students’ concerns 
  • The process of applying to university 
  • Employability  
  • Reputation and perception of the UK as a study destination  

Complete the short form below and we’ll email the report to your inbox. 

Related QS Insights

The cover of From West Africa to the World
From West Africa to the World
According to HESA data, over 53,000 students from Nigeria enrolled in UK institutions in the 2022/23 academic year – more than all European Union countries combined. West Africa is a...
Read more
The 'From Indonesia to the World' report cover
From Indonesia to the World
Understand what Indonesian students want from universities with From Indonesia to the World. In the report, get the perspectives and motivations of over 2,000 Indonesian students and explore: Where Indonesian students...
Read more
How higher education can drive economic growth in France cover
How higher education can drive economic growth in France
The French higher education sector has a crucial role to play in driving economic growth France has a significant opportunity to enhance its economic landscape through focused efforts in four...
Read more
From China to the World cover
From China to the World
Chinese students are the top source market for universities all over the world – they are critical to the sustainability of international higher education. But what do they want from...
Read more

Sign up for industry insights

Receive the latest insights, expertise and commentary on the topics which matter most in higher education, straight to your inbox.

Sign up