What You Need to Know to Recruit in India

Recruiting Indian students looking to study abroad is an important part of many institutions’ international student recruitment strategies. With a growing population and increasing demand for international student experiences, Indian students are an important segment of students that are highly motivated.

Yet reaching this unique student source market through marketing and communications can prove challenging, as Indian students are discerning and particular in their study abroad preferences.

In this report, we have identified the most common Indian student personas, exploring their preferences and interests, in order to explain how to better utilize digital marketing to connect with and recruit this unique demographic. Our market insights and student data will explore:

  • The most important factors Indian students consider when deciding where to study abroad
  • The types of marketing, communications, and information that are most valuable to Indian students
  • The types of messaging that can be used to overcome their worries and fears around studying abroad

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