Improve Your Institution's Visibility by Having
a Sponsored Article On

Infuse your institution's article into our high traffic blog, allowing
prospects to engage organically with your universities' content

How We Drive Results
TopUniversities Sponsored Articles2018-12-19T15:49:02+01:00

Drive Organic Engagement With Prospective Candidates

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Key Features of Having a Sponsored Article

Complete List Of Features


  • Homepage launch (2 weeks)
  • Permanent position on website
  • Inclusion in our monthly newsletter
  • Additional promotion through our social channels


  • 500-700 word limit
  • Include up to 3 hyperlinks
  • Add media (logo, images)
  • Add social sharing buttons

How We Create Value For Your Institution

KPIs and Results

Watch your institution’s organic traffic rise when you launch your sponsored article on

Your Reports:

  • Page Views
  • Unique Page Views
  • Pageviews based on location
  • Average time spent on page
  • Gross clicks
  • Unique link clicks
  • Click through rates
  • Number of social shares
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Why Students Love Our Platforms

Within the last year, over 38 million candidates used to research universities that best fit their education path. Some of the top reasons why our users love us…

  • Access to QS World University Rankings
  • Information about undergrad/ postgrad programs, cities, and schools
  • Access to our worldwide university and grad school tours and events
  • Access to TopUniversities’ dashboards, used to research, discover, and compare universities

Our Process – How We Work with You

  • Confirmation – once your booking is confirmed and secured in our system by your designated account manager, our Customer Success Team will schedule a call to discuss how to get your Sponsored Content up and live on
  • Onboarding and guidelines –0ne of our TopUniversities experts will host a demonstration, walking your team through all necessary specifications, guidelines, and deadlines for publishing your Sponsored Content.
  • Communication and set-up agreement – our Customer Success Team is available to answer any questions regarding the creation of materials, or if you require our in-house experts to create material on your behalf. For material created in-house, you have an opportunity to discuss and amend, subject to copy deadlines.
  • Launch – we’ll be sure to notify you as soon as your institution’s Sponsored Content is live on our site, with all the necessary records of delivery.
  • Monitoring and Optimization – TopUniversities’ campaign managers monitor the performance of your page and will provide optimization tips to ensure delivery of best possible results.
  • Reporting – at the end of your campaign, your institution will be sent a full summary with a detailed ROI analysis report.
  • Recommendation – upon review, a member of our team can discuss potential next steps, for example, repeat booking, refinement of targeting etc. in liaison with TopUniversities’ digital delivery team.
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