Editorial Content Marketing Services

Platform your institution in a unique and innovative way through articles promoted alongside our library of popular student-facing content.

Sponsored content


Expand your institution’s reach

Sponsored articles help showcase your institution’s expertise – extending your reach and reinforcing your brand narrative.

Key features of editorial content marketing


Bespoke content creation

Your sponsored article can either be written by your own team, or by a member of our award-winning content team at TopUniversities.

Optimal visibility

Launch your piece on the TopUniversities.com homepage, where it will be featured for two weeks.


Add your university logo and any relevant images to your piece. Alternatively, we can select images to compliment your article and drive engagement with interested candidates.

Full support and optimisation

We start with an initial consultation to determine your goals and target audience and provide performance reports post-launch.

Want to learn more?

Speak to a team member to learn more about our student-facing editorial content and how you can expand your institution’s global reach.

Contact us

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The benefits of editorial content marketing

Extensive reach

Reach the largest global audience of high-intent students

Our flagship student website, TopUniversities.com, was viewed 147 million times in 2022.

Diverse distribution

Sponsored content pieces are included in our monthly newsletter

Your article will be sent to a database of over 350,000 prospects wanting to hear more from universities like yours.


Drive consistent traffic to your website and leverage an average CTR of 10%

We implement search engine optimisation to help your content feature highly in relevant organic searches.

Social media activation

Reach an additional 200k prospects on Facebook and 16k on Twitter

Your institution will have the option of additional content promotion to our student-facing social media audience.

What do our institutional partners think?

Additional solutions

Student recruitment solutions

Find, convert and enrol effectively

We work with institutions across the globe at all stages of the student recruitment journey – from engagement through to retention.

Marketing and advertising

Creative and effective communication

Leverage our global network, tools and years of expertise to engage and communicate effectively with students and other key stakeholders.

Email marketing

Targeted communication

Attract potential applicants to your institution via a bespoke email marketing campaign, delivered to segments of our student audience who best suit your criteria.

Reach out today

Find out how our digital marketing solutions can help you achieve your goals.

Contact us