Marketing and Advertising

Leverage our global network, tools and years of expertise to engage with and increase your brand visibility among students, parents, higher education professionals and key decision-makers.

Student marketing

Build your brand and increase visibility among prospective candidates across the world.

With almost 25 years in the student recruitment space, we’re experts in effective student engagement.

Expand your institution’s reach via our student websites — TopUniversities.com and TopMBA.com — which attract millions of visitors each year, or leverage our advertising expertise to develop a strong creative campaign and brand image.

Explore our range of student marketing solutions below, or get in touch with a QS team member today to accelerate your student recruitment strategy.

Student in hallway smiling.
Digital profiles

Allow candidates to explore your institution’s features and performance data via a dedicated profile page on our student-facing websites.

 

Display advertising

Leverage our student audience of millions by hosting your ads on our student-facing websites — directing traffic straight to your institution’s website.

 

Email marketing

Attract potential applicants to your institution via bespoke email marketing campaigns, a banner or a sponsored article in our popular newsletters.

 

Sponsored content

Platform your institution in a unique and innovative way through articles promoted alongside our library of high-traffic, student-facing content.

 

QS Stars visual tools

Promote your institution’s strengths and USPs via banners and badges showcasing your QS Stars ratings.

 

Brand marketing

Increase your reputation among higher education stakeholders.

As experts in institutional performance and reputation, we know the impact that brand perception can have on investment, research and partnership opportunities.

As the home of QS World University Rankings, our websites are visited by over 8 million higher education professionals per year. Alongside our conferences and publications, our global network can be leveraged to establish and accelerate your institution’s brand reputation among key decision-makers in the higher education space.

Explore our range of brand marketing solutions below, or get in touch with a QS team member today to learn how these can be leveraged as part of a broader strategy.

QS Insights Magazine

Promote your institution in our monthly publication alongside evidence-backed articles, engaging stories and at-a-glance breakdowns of higher education trends.

 

QS Higher Ed Summits

Connect with industry experts, build partnerships and discuss the latest issues and trends in higher education at our range of events.

 

Brand awareness

Promote your brand to higher education decision-makers and academic professionals worldwide in QS GEN and the QS Yearbook.

 

A black and white photo of a group of panellists presenting at a conference.
An image of the front of ‘QS Insights Magazine’ with the text ‘The Fundamentals’ as the header. The cover features the image of a girl holding books and looking back at a drawing of the earth.

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Other solutions that may interest you

Consultancy and advisory

Our team of seasoned experts offer institutions the insights, direction and the commitment required to build and realise long-term strategic visions.

Student recruitment events

Connect and engage with motivated students from around the world to strengthen and diversify your student pipeline.

 

Student insights

Understand what global candidates expect from higher education institutions using our user-friendly analytics tool.

 

Not sure where to begin?

Let us know your institution’s marketing challenges or objectives and we’ll build the perfect solution for you.

Get in touch